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# Hat-Shaped Soda Caps
SodaSteam Dressed Up Limited-Edition Bottles for the Royal Wedding

By Laura McQuarrie | Published 2018-05-15 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/soda-caps
References: [prnewswire](https://www.prnewswire.com/news-releases/sodastream-takes-its-hat-off-in-celebration-of-hrh-prince-harry-and-meghan-markle-with-limited-edition-royal-wedding-bottle-hats-300647382.html) & [royalsodastream](http://royalsodastream.com/)

As Prince Harry and Meghan Markle are a driving force behind discouraging single-use plastic, SodaStream took the opportunity to celebrate the couple's upcoming nuptials with a series of limited-edition bottles with festive soda caps.

The special soda bottles are topped with hat-like 3D-printed toppers and will be auctioned off in support of the plastic-free charity Surfers Against Sewage, as chosen by the royal couple as one of their official charities. Each of the hat-shaped soda bottle caps is 100% recyclable and boasts a unique design inspired by looks that have previously been worn by females in the royal family.

Those who are interested in getting their hands on one of the 50 limited-edition SodaStream bottles have the chance to do so online for a limited time ahead of the royal wedding.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 21% | Activity: 60% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Eco-friendly Packaging:** The use of eco-friendly materials for soda packaging could disrupt the industry.
- **3D Printing:** The use of 3D printing technology for packaging could lead to personalized and unique designs, disrupting traditional packaging methods.
- **Charitable Collaborations:** Collaborations with charities can be a disruptive innovation opportunity for brands to align with socially responsible causes.

### Who This Affects Most

- **Beverage:** The beverage industry can leverage eco-friendly packaging and 3D printing to create unique and sustainable products.
- **Packaging:** The packaging industry can innovate by exploring eco-friendly materials and 3D printing for customized designs.
- **Charitable Organizations:** Charitable organizations can seek collaborations with brands that prioritize sustainability and environmental responsibility.

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