# Vintage Soda Cocktail Pop-Ups Soda Brand Fentimans Has Launched a Pop-Up Ahead of Six Nations By Rebecca Byers | Published 2016-03-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/soda-brand-fentimans References: [eventmagazine](http://www.eventmagazine.co.uk/fentimans-revives-vintage-style-pop-up-six-nations/brands/article/1385844) Soda brand [Fentimans](https://www.trendhunter.com/trends/fentimans) recently relaunched its vintage-inspired pop-up lounge in order to celebrate the Six Nations Championship rugby tournament. A previous version of the [innovative pop-up](https://www.trendhunter.com/trends/cheoreom-x-krush-somaek) was hosted by the brand during the 2015 Rugby World Cup. Taking place at the Captain's House in London, the event features Fentimans-based cocktails created by [Chase Distillery](https://www.trendhunter.com/trends/the-chase) specifically for the experience. The Fentimans pop-up at the Captain's House will also be serving a variety of snacks and Cuban cigars in the space, which has been decorated with black and white rugby portraits and other memorabilia. The event from soda brand Fentimans showcases the impact of such experiences, which serve as key brand touchpoints that are likely to kickstart a loyal relationship between brand and consumer. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Vintage-inspired Pop-up Lounges:** Opportunity for brands to create immersive experiences that connect with consumers and build brand loyalty. - **Craft Cocktail Experiences:** Emerging trend of unique and curated cocktail experiences that incorporate specialty ingredients and brands. - **Combining Food and Beverage Experiences:** Growing trend of offering food and beverage pairings to enhance consumer experiences and create memorable moments. ### Sectors Adopting This - **Beverage:** Innovative beverage brands can create pop-up lounges to showcase their products and create unique experiences for consumers. - **Hospitality:** Hotels and restaurants can incorporate vintage-inspired pop-ups to attract customers and offer memorable experiences. - **Event Planning:** Event planners can design and curate craft cocktail experiences for clients looking to provide unique and immersive experiences for their guests. ## Related on Trend Hunter - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Soda-Themed Pop-Up Salons](https://www.trendhunter.com/trends/pepsi-max-cherry-x-townhouse-salon.md) - [Mixologist-Crafted Beverage Creations](https://www.trendhunter.com/trends/drips-by-pepsi.md) - [Nostalgic Branded Pop-Up Events](https://www.trendhunter.com/trends/new-york-city-popup-event.md) - [Summer Sunset Pop-Ups](https://www.trendhunter.com/trends/sundown-spots.md) - [Nostalgic Soda-Inspired Suites](https://www.trendhunter.com/trends/time-travel-travel-agency.md) - [Interactive Illustrative Refreshment Pop-Ups](https://www.trendhunter.com/trends/a-touch-of-colour-popup.md) - [Pop-Culture-Inspired Soda Drinks](https://www.trendhunter.com/trends/popcultureinspired-soda.md) - [Icy Branded Soda Experiences](https://www.trendhunter.com/trends/pepsi-put-it-on-ice-bar.md)