# Million-Dollar Camper Trucks The SOD Rise Camper is Built on a Mercedes-Benz Unimog By Michael Hemsworth | Published 2021-12-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/sod-rise-camper References: [hiconsumption](https://hiconsumption.com/sod-rise-camper/) & [home.mobile.de](https://home.mobile.de/SODSTONEOFFROADDESIGNGMBH#des_335040742)  The SOD Rise Camper is a rugged camping solution for those looking to get off the beaten path without leaving behind the comforts of home The camper truck is built on the powerful [Mercedes-Benz](https://www.trendhunter.com/trends/armadillo-crawler-s) [Unimog](https://www.trendhunter.com/trends/unimog) and comes in two customizable engine variants for impressive performance. The interior of the camper is paired with a full-sized kitchen along with two king-sized beds, a fully equipped multimedia system and a bathroom with a standing shower, amongst additional features. The SOD Rise Camper is expected to be available starting January 6, 2021 at a price point of €899,900 in Europe, which converts to over a million dollars in USD. This follows the continued number of [off-grid campers](https://www.trendhunter.com/trends/auriga-explorer) and homes being created with high-end finishings to satisfy discerning explorers. Image Credit: SOD ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 99% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury Camper Trucks:** Opportunity for disruptive innovation in the high-end camping industry to cater to wealthy travelers seeking comfort in off-the-grid locations. - **Off-grid Living:** The trend of off-grid camper homes and vehicles will continue to grow as people seek to disconnect from urban life and find new ways of sustainable living. - **Customizable Camper Engines:** The rise of customizable engine variants in camper trucks will provide an opportunity for innovative products that cater to different performance needs. ### Where This Applies - **Automobile Industry:** Automakers could capitalize on the trend of luxury camper trucks by partnering with camper manufacturers or by creating their own high-end off-road camper trucks. - **Tourism Industry:** Tour operators could add luxury camper truck experiences to their offerings to attract travelers seeking unique and personalized off-the-grid adventures. - **Construction Industry:** The trend of off-grid camper homes presents an opportunity for the construction industry as more people seek to design and build sustainable homes that can operate independently from urban infrastructure. ## Related on Trend Hunter - [Carbon-Shelled Camper Trucks](https://www.trendhunter.com/trends/armadillo-crawler-s.md) - [Ruggedly Modified Camping Trucks](https://www.trendhunter.com/trends/1987-mercedesbenz-unimog-u1300l.md) - [Ruggedly Chic Luxury Motorhomes](https://www.trendhunter.com/trends/chic-luxury-motorhome.md) - [Luxury Overlanding Vehicles](https://www.trendhunter.com/trends/redtail-skyloft-camper.md) - [Off-Road Converted Camper SUVs](https://www.trendhunter.com/trends/tecrawl-gcamper-kit.md) - [Off-Road-Ready Truck Campers](https://www.trendhunter.com/trends/grid-series-expedition-camper.md) - [Luxuriously Appointed Off-Road Vehicles](https://www.trendhunter.com/trends/unimog-u-4023-luxury.md) - [Luxury Pickup Truck Campers](https://www.trendhunter.com/trends/direct-cars-br75-toyota-hilux-adventure-camper.md) - [Opulent Off-Grid Camper Vans](https://www.trendhunter.com/trends/hymer-grand-canyon-s-xperience.md)