# Southern Comfort Teaches Cool SoCo Night Institute By Trend Huntress | Published 2007-09-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/soco-night-institute References: [soconightinstitute](http://soconightinstitute.com/) Got no skills when it comes to getting a date? SocoNightInstitute.com will pull you out of your social slump. The pickled peeps at [Southern Comfort](https://www.trendhunter.com/trends/myprotein-x-southern-comfort) have devised a curriculum to teach would-be Waldos to do things like "Dance With a Drink in Your Hand" and "Play Air Guitar". While taking their classes won't earn you a diploma in anything notable, you can earn points towards [music downloads](https://www.trendhunter.com/trends/coors-light-chill-on-shuffle) at Rhapsody.com. **Implications** - Consumers are increasingly seeking out the Internet as a source for information. Websites featuring a helpful element are appealing to those who seek out a quick solution to their problems. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 27% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Internet Resource Utilization:** Consumers seeking out quick solutions are turning to websites featuring a helpful element. - **Social Skill Development:** Virtual classes offer consumers the opportunity to develop social skills from home. - **Gamification of Learning:** Brands are incorporating gamification to engage consumers and incentivize learning. ### Who This Affects Most - **Alcohol Industry:** Brands in the alcohol industry can leverage interactive courses to engage consumers and create brand loyalty. - **E-learning Industry:** The rise of virtual learning presents opportunities for companies to create innovative digital educational resources. - **Music Industry:** With incentives like music downloads, companies can partner with music streaming platforms to create experiential marketing campaigns. ## Related on Trend Hunter - [Experience Cocktail Workshops](https://www.trendhunter.com/trends/spirithouse-toronto.md) - [Beer Can Matchmakers](https://www.trendhunter.com/trends/tallboysonly.md) - [Virtual Mixology Classes](https://www.trendhunter.com/trends/virtual-mixology-class.md) - [Cocktail-Inspired Togetherness Activations](https://www.trendhunter.com/trends/smirnoffs-global-connectivity-initiative.md) - [Curated Date Night Kits](https://www.trendhunter.com/trends/specialty-cocktail-kit.md) - [Mixology Assistant Apps](https://www.trendhunter.com/trends/sip-cocktails.md) - [Dating-Style Bar Discovery Platforms](https://www.trendhunter.com/trends/bar-dating.md) - [Shot-Dispensing Consoles](https://www.trendhunter.com/trends/southern-comfort-soconsole.md) - [Booty Call Drink Giveaways](https://www.trendhunter.com/trends/juicy-calls.md)