# Humanitarian Shopping Sites SOCO Marketplace Attempts to Raise Awareness on Social Causes By Tiana Reid | Published 2013-01-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/soco-marketplace References: [vimeo](http://vimeo.com/26807430) & [socomarketplace](http://socomarketplace.com/) SOCO Marketplace is an online shopping website based in Brooklyn, New York. The web design is easily organized so that you can either shop by product (accessories, clothing, books, paper goods, cosmetics, etc.), initiative (water, human trafficking, hunger, poverty, education, etc.) or by region. Jenny Long founded SOCO as simply a list of of businesses that were socially minded and it evolved into the online marketplace that it is. The idea first sprung because Long was volunteering internationally and recognized that many people wanted to help to make social problems better but didn't know how to go about it. SOCO was a simple way for her to contribute -- and also help others contribute. **Contact Information** SOCO Marketplace [website](http://socomarketplace.com/) SOCO on [Facebook](https://www.facebook.com/pages/SOCO-Marketplace/230548173665051?ref=hl) SOCO on [Twitter](https://twitter.com/SOCOMarketplace) SOCO on [Pinterest](http://pinterest.com/socomarketplace/) SOCO on [Vimeo](http://vimeo.com/user7282852) ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Socially Conscious Shopping:** SOCO Marketplace is tapping into the trend of consumers looking to support businesses with a social mission. - **Digital Marketplaces:** SOCO Marketplace is part of the growing trend of online marketplaces, providing a platform for socially-minded businesses to reach consumers. - **Cause-based Shopping:** SOCO Marketplace caters to the trend of consumers who want their purchases to make a positive impact on social causes. ### Sectors Adopting This - **E-commerce:** SOCO Marketplace operates within the e-commerce industry, facilitating online shopping experiences with a social focus. - **Social Entrepreneurship:** SOCO Marketplace is part of the social entrepreneurship industry, providing a platform for businesses that prioritize social impact. - **Retail:** SOCO Marketplace disrupts the traditional retail industry by offering a curated selection of products from socially conscious businesses. ## Related on Trend Hunter - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [D2C Artisan Marketplaces](https://www.trendhunter.com/trends/artisan-marketplace1.md) - [Social Good Brand Practices](https://www.trendhunter.com/trends/dignity-coconuts.md) - [E-Commerce Giving Integration](https://www.trendhunter.com/trends/giving-integration.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Community-Centric E-Commerce Initiatives](https://www.trendhunter.com/trends/accessible-digital-tools.md) - [Specialized Ethical Commerce Platforms](https://www.trendhunter.com/trends/ethical-commerce-platform.md) - [AI-Powered Shopping Experiences](https://www.trendhunter.com/trends/moodboardinspired-shopping.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md)