# Soup-Style Sock Packaging 'Soup Socks' Sells Socks in Cans in "Flavors" Like Chunky Minestrone By Laura McQuarrie | Published 2018-01-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/socks-in-cans References: [thedieline](http://www.thedieline.com/blog/2017/12/4/soup-socks) A quick look at the packaging for Soup Socks might dupe one into thinking the varieties like Chunky Minestrone, Carrot & Coriander and Spring Vegetable refer to real soup flavors rather than stylishly patterned socks in cans. The [canned sock packages](https://www.trendhunter.com/trends/nice-cans) developed by Luckies of London pays homage to 60s-style [soup cans](https://www.trendhunter.com/trends/campbells-and-the-pokemon-company), as each embraces a bold colorway. As both soup and socks can warm the heart with great comfort during the chilly winter months, these socks in cans were developed as [unique gifts](https://www.trendhunter.com/trends/campbells-building-brick-box). Just as the reverse of a soup can label features additional information about the product and nutritional guidelines, the back of the Soup Socks packaging includes many playful details for consumers to discover—including a list of ingredients comprised of cotton, nylon, polyester and spandex. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 73% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sock Packaging:** Exploring innovative packaging designs for socks can enhance brand appeal and consumer experience. - **Novel Gift Ideas:** Developing unique gift concepts like socks in cans can captivate consumers and drive sales. - **Playful Product Details:** Incorporating playful elements and surprises in packaging can create memorable customer interactions. ### Industries Being Reshaped - **Apparel:** The apparel industry can leverage creative packaging concepts to differentiate their products and attract customers. - **Gift and Novelty:** The gift and novelty industry can explore innovative ideas, such as socks in cans, to offer distinctive and exciting products. - **Packaging Design:** The packaging design industry can seek inspiration from Soup Socks' unique and playful approach to create engaging and memorable packaging solutions. ## Related on Trend Hunter - [Modernized Soup Packaging Designs](https://www.trendhunter.com/trends/specialty-products.md) - [Beer-Infused Soup Lines](https://www.trendhunter.com/trends/campbells-chunky-x-pabst-blue-ribbon.md) - [Experimental Soup Varieties](https://www.trendhunter.com/trends/crosse-blackwell.md) - [Spice-Imbued Soups](https://www.trendhunter.com/trends/campbells-spicy-condensed-soups.md) - [Collaborative Soup Branded Outerwear](https://www.trendhunter.com/trends/campbells-x-parks-project-winter-warmth.md) - [Savory Cough Drops](https://www.trendhunter.com/trends/soup-drops.md) - [Chunky Burger-Flavored Soups](https://www.trendhunter.com/trends/campbell-chunky-burger-soup.md) - [Convenient Frozen Soup Cubes](https://www.trendhunter.com/trends/soupologie-souper-cubes.md) - [Cold Ready-to-Sip Soups](https://www.trendhunter.com/trends/dozz-soup.md)