# Canned Sock Gifts Robot Food Gave Out Socks in a Can as Client Gifts for Christmas By Laura McQuarrie | Published 2016-12-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/socks-in-a-can References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/12/winter-warmers.html) & [robot-food](http://www.robot-food.com/) This year for Christmas, the [Robot Food](https://www.trendhunter.com/trends/the-tower-of-tuna) creative agency made "Winter Warmers" to give out as gifts to clients and packaged them as socks in a can. The festive cans are striped in a cheerful colorway that reminds one of a candy cane. The Winter Warmers are folded inside [metal tin cans](https://www.trendhunter.com/trends/siesta-co), complete with a nostalgic label that includes a festive poem and reminds the packaging is "sealed for freshness." In the same way that one might open a can of soup, the socks in a can may be popped open by peeling back the metal pull-tab. At the same time consumers have been looking for upscale food products, producers of non-food items are adopting upscale packaging solutions such as metal tins and glass bottles to catch the eyes of those who appreciate quality. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 72% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Canned Gift Products:** The use of reusable or multi-purpose can packaging provides a sustainable and practical solution for gift-giving occasions. - **Nostalgic Packaging:** Nostalgia-themed packaging can appeal to consumers' emotions and drive sales by offering a sentimental value on the product. - **Novelty Gifting Ideas:** Creating unique and creative gifts can attract attention and increase brand recognition while delighting customers during the holiday season. ### Industries Being Reshaped - **Food and Beverage:** Upscale food packaging can enhance the perceived value and promote a premium brand image that appeals to customers. - **Fashion and Apparel:** Innovative packaging solutions like reusable metal cans can be used to pack and promote apparel and accessory gifting ideas. - **Marketing and Advertising:** Coming up with out-of-the-box and unconventional gifting ideas are great marketing strategies for businesses wanting to stand out from the competition and attract new clients. ## Related on Trend Hunter - [Experiential Sock Pop-Ups](https://www.trendhunter.com/trends/not-a-sock-shop.md) - [Canned Christmas Dinners](https://www.trendhunter.com/trends/meal-in-a-can.md) - [Greeting-Card-Inspired Soda Cans](https://www.trendhunter.com/trends/holiday-can-cards.md) - [Fish Lover Snacking Sets](https://www.trendhunter.com/trends/tinned-fish.md) - [Creative Promotional Gifts](https://www.trendhunter.com/trends/sock-gift-box.md) - [Canned Christmas Cocktail Packs](https://www.trendhunter.com/trends/spritzmas-crackers.md) - [Attractive Canned Foods](https://www.trendhunter.com/trends/nice-cans.md) - [Stackable Canned Fish Packages](https://www.trendhunter.com/trends/the-tower-of-tuna.md) - [Shopping-Friendly Candy Cane Packaging](https://www.trendhunter.com/trends/candy-cane-bucket.md)