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# Sock-Filled Advent Calendars
SockShop's Advent Calendar Provides 24 Pairs of Socks for Christmas

By Laura McQuarrie | Published 2017-11-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/socks-for-christmas
References: [independent](http://www.independent.co.uk/extras/indybest/christmasgifts/advent-calendars/best-advent-calendars-adults-christmas-alternatives-zoella-asos-harrods-socks-stationery-a8033021.html) & [sockshop](https://www.sockshop.co.uk/products/ladies_sockshop_colour_burst_socks_advent_calendar_24_pairs_of_socks/)

For many kids, getting a pair of plain socks for Christmas may be one of the most disappointing presents ever, but for many adult men and women, socks have become the must-have fashion accessory to complete an outfit.

This year, SockShop is offering an advent calendar filled with 24 pairs of cotton socks that can be chosen in either [novelty designs, plain colors](https://www.trendhunter.com/trends/not-a-sock-shop) or ones that feature pop culture icons.

Over the past few years, advent calendars have become completely retargeted for adult consumers. Many advent calendars are now packed with miniature gifts in the form of [food, drinks, lifestyle products and accessories](https://www.trendhunter.com/trends/abbott-lyon-jewelry-advent-calendar) that transform the experience of counting down the days until Christmas into a daily treat that appeals to one's excitable inner child.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 44% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Fashion Advent Calendars:** Providing daily fashion accessories in advent calendars for adults.
- **Novelty Sock Design:** Novelty designs of socks that feature pop culture icons as a must-have fashion accessory for adults.
- **Retargeting for Adults:** A trend to re-target traditional children's products such as advent calendars towards adult consumers.

### Industries Being Reshaped

- **Fashion:** Fashion industry can leverage the trend of advent calendars filled with fashion accessories for adults.
- **Retail:** Retailers can capitalize on the demand for advent calendars and offer more choice to adult consumers.
- **Product Design:** Opportunity for designers to create unique designs of advent calendars targeted for adults looking for personalized gifting options.

## Related on Trend Hunter

- [Instant Noodle Advent Calendars](https://www.trendhunter.com/trends/instant-noodle-advent-calendar.md)
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- [Aromatic Cosmetic Advent Calendars](https://www.trendhunter.com/trends/molton-brown-christmas-advent-calendar.md)
- [Playful Plush Advent Calendars](https://www.trendhunter.com/trends/squishmallows-advent-calendars.md)
- [Romantic Couples Advent Calendars](https://www.trendhunter.com/trends/wevibe-advent-calendars.md)
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