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# Musical Ticket Socks
Gigs in Scotland's Sock 'N' Roll Makes Getting Socks as a Gift Exciting

By Laura McQuarrie | Published 2018-12-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/socks-as-a-gift
References: [prexamples](https://www.prexamples.com/2018/12/receiving-a-pair-of-socks-this-christmas-could-be-your-ticket-to-live-music/) & [socknroll](https://www.socknroll.co.uk/)

With [bold colors and patterns, socks](https://www.trendhunter.com/trends/everyday-sock) have come to be fashionable accessories that help to perfectly accent a range of outfits, which has made getting socks as a gift much more exciting than it used to be. To make the act of unwrapping a pair of socks as a present even more enthralling, Gigs in Scotland is selling socks as entry tickets for some of the hottest music events coming up in the new year.

With a pair of these special Sock 'N' Roll socks, consumers are able to walk into events like TRNSMT and Summer Sessions, as they are each paired with a gift card that can be redeemed at [Ticketmaster](https://www.trendhunter.com/trends/cocacola-onpack-promotion) for upcoming music events in 2019. The socks from Gigs in Scotland are available in different colorways, as well as values: £25, £50 and £100.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 21% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Gift Ticket Exchange:** Explore a gift ticket exchange platform that pave new ways of gifting tickets.
- **Branded Wearable Tickets:** Develop a wearable ticketing system that serve both functional and aesthetic purpose.
- **Incentivized Souvenir Tokens:** Experiment with incentivized souvenir tokens that could be redeemed for future events.

### Who This Affects Most

- **Event Marketing:** Event marketing companies can use modern innovations to create unprecedented event experiences.
- **Fashion Merchandise:** Fashion merchandise businesses can experiment on wearable technology that combines style and function.
- **Ticketing Services:** Ticketing services can develop unique ways to engage a wider demographic on the use of event tickets.

## Related on Trend Hunter

- [Surprise Concert Tickets](https://www.trendhunter.com/trends/live-nation-shuffle-tickets.md)
- [Giftable Sock Bundles](https://www.trendhunter.com/trends/giftable-sock-bundles.md)
- [Magnetic Couples Socks](https://www.trendhunter.com/trends/magnetic-couples-socks.md)
- [Creative Promotional Gifts](https://www.trendhunter.com/trends/sock-gift-box.md)
- [Artistic Gen Z-Inspired Socks](https://www.trendhunter.com/trends/doublesoul.md)
- [Music Ticketing Campaigns](https://www.trendhunter.com/trends/fix-tixflation.md)
- [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md)
- [Limited Edition Performance Socks](https://www.trendhunter.com/trends/boston-marathon.md)
- [Romance-Inspired Functional Socks](https://www.trendhunter.com/trends/true-romance1.md)
