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# Luxe Sock-Like Laced Sneakers
Vetements Launches a Set of Sock Trainers with a Logo Emblem

By Amy Duong | Published 2019-08-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sock-trainer
References: [hypebeast](https://hypebeast.com/2019/7/vetements-sock-trainers-jacquard-jersey-anarchy-print-release) & [matchesfashion](https://www.matchesfashion.com/mens)

Fashion label Vetements introduces two new Sock Trainer footwear models for the Fall/Winter 2019 season in a [monochromatic color palette](https://www.trendhunter.com/trends/comme-des-garons-homme-x-new-balance-860v2). The drop features two iterations in total, with the selection of a white base or a black base foundation.

The duo is adorned in printed logo motifs in the contrasting hue to add a touch of minimalistic branding details. The black iteration is a [low-cut silhouette](https://www.trendhunter.com/trends/lace-pattern), highlighted by an Anarchy emblem informed in an upside-down manner on the lateral side. The construction is made up of [jersey knit materials](https://www.trendhunter.com/trends/sashiko-gals-1) and finished with white laces and a white toe cap. The white colorway is constructed from jacquard materials and boasts a high-top structure, rounded off with a black outsole and the Vetements logo across the front.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 93% | Activity: 86% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Monochromatic Sock Trainers:** There's opportunity for other high-end fashion labels to follow Vetements' lead by launching their take on unique sock-inspired footwear designs.
- **Minimalistic Branding Details:** There's an opportunity for marketers to explore how conventional branding methods can be revised, simplified, or completely removed to create minimalist branding that appeals to consumers.
- **Jersey Knit Materials:** Other footwear manufacturers can experiment with jersey knit materials as a way to create more comfortable sneakers or unique fashion-oriented designs.

### Who This Affects Most

- **Luxury Fashion:** Luxury fashion brands can explore the trend of minimalist branding details and monochromatic sock trainers to appeal to modern consumers who like unique footwear designs.
- **Footwear:** The footwear industry can capitalize on the use of jersey knit materials to create more comfortable sneakers, high-performance athletic footwear while pushing the boundaries of unique design concepts.
- **Marketing and Advertising:** The rise of minimalist branding details presents new opportunities for marketing and advertising industries to explore how branding can be redesigned to attract a younger target audience.

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