# Luxury Sock Subscriptions Southern Scholar Delivers Goods That are Catered to the Modern Gentleman By Kalin Ned | Published 2019-03-13 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/sock-subscriptions References: [southernscholar](https://southernscholar.com/) The ritual of buying socks can be a tedious task as they are one of the accessories that can be easily forgotten about until its too late, but this sock subscription seeks to change that. Dedicated to embracing a small niche, Southern Scholar Socks targets the contemporary gentleman with a [monthly delivery](https://www.trendhunter.com/trends/whiskey-gifting) of [luxury socks](https://www.trendhunter.com/trends/elevated-luxury-tights). Southern Scholar offers its sock subscription in a three-month, six-month or annual plans. The goods are shipped for free and the box contains a pair of premium quality socks that are specially engineered to fit one's foot and leg perfectly, as well as a style card that gives tips to consumers on how to best showcase their new accessory — from "detailed pairing recommendations from [...] stylists" to "business casual and business professional outfit suggestions." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 71% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Sock Subscriptions:** The rise of sock subscriptions presents an opportunity for businesses to tap into the growing demand for convenient and curated sock purchases. - **Luxury Subscription Services:** The success of Southern Scholar Socks highlights the potential for luxury subscription services catering to specific niches, offering convenience and high-quality products. - **Personalized Styling:** Companies can explore personalized styling services, like Southern Scholar's style card, to provide customers with tailored recommendations and enhance their overall shopping experience. ### Industries Being Reshaped - **Apparel:** The apparel industry can capitalize on the trend of luxury sock subscriptions by focusing on creating unique and high-quality sock products for subscription-based models. - **E-commerce:** E-commerce platforms have an opportunity to innovate by developing specialized subscription services that offer curated products, such as luxury socks, for convenience-focused consumers. - **Fashion Styling:** The fashion styling industry can leverage the growing interest in personalized recommendations by offering styling services and guidance, both online and offline, to customers seeking fashion advice. ## Related on Trend Hunter - [Giftable Sock Bundles](https://www.trendhunter.com/trends/giftable-sock-bundles.md) - [High-Performance Sock Brands](https://www.trendhunter.com/trends/performance-sock-brand.md) - [Mens Underwear Bundles](https://www.trendhunter.com/trends/manmade.md) - [Expanded Debut Sock Ranges](https://www.trendhunter.com/trends/step-one-1.md) - [Turkish Cotton Towel Subscriptions](https://www.trendhunter.com/trends/plush-ritual.md) - [Festive Whiskey Giveaways](https://www.trendhunter.com/trends/festive-whiskey.md) - [Experiential Sock Pop-Ups](https://www.trendhunter.com/trends/not-a-sock-shop.md) - [Seasonal Senior Subscription Boxes](https://www.trendhunter.com/trends/mysenior-subscription-box.md) - [Luxury Men's Footwear Collections](https://www.trendhunter.com/trends/luxury-mens-footwear.md)