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# Surprise Sock Subscriptions
Foot Cardigan's Subscription Lets You Play 'Sock Lottery' Each Month

By Laura McQuarrie | Published 2014-12-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sock-subscription
References: [footcardigan](http://footcardigan.com/) & [footcardigan](http://footcardigan.com/sock-subscription)

By setting you up with a surprise set of socks in the mail each month, Foot Cardigan's [sock subscription service](https://www.trendhunter.com/trends/the-tales-of-the-weird) makes getting socks as gifts something to look forward to.

Offering subscriptions for men, women (starting at just $9 per month) and kids ($11 monthly), Foot Cardigan makes it so that you can buy into an ongoing monthly subscription or just dip your toes in with a one-time buy. The socks come in all sorts of [fun patterns and colors](https://www.trendhunter.com/trends/feetures-unveiled), but rather than overwhelming you with choices when you sign up for a subscription, what arrives at your doorstep each month from Foot Cardigan is a complete surprise. With over 5,000 international subscribers, Foot Cardigan makes gifting easy and feet more stylish, one pair of [fun socks](https://www.trendhunter.com/trends/sock-gift-box) at a time.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 41% | Activity: 54% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Key Themes Behind This Trend

- **Sock Subscription Services:** There is an opportunity for companies to create their own version of a sock subscription service with unique designs or themes.
- **Monthly Surprise Packages:** The idea of a monthly surprise package can be applied to a variety of products beyond just socks, with customization options available for customers.
- **Kid-focused Subscription Services:** Kid-oriented subscription services may be an untapped market, offering a fun and exciting way for children to receive new items each month.

### Where This Applies

- **Fashion:** The fashion industry can utilize the concept of subscription services to offer a more personalized and convenient approach to shopping.
- **Toy:** The toy industry can create monthly subscription boxes that cater to specific age groups, interests, and themes, providing children with excitement and variety.
- **Beauty:** Beauty subscription services could potentially provide a fun and cost-effective way for customers to test new products and experiment with different styles and looks on a monthly basis.

## Related on Trend Hunter

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