# Board Game Sock Packaging ööloom's Sock Package Transforms into the 'Quest for the Lost Sock' By Laura McQuarrie | Published 2017-12-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sock-package References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/12/ooloom-board-game-and-sleeping-socks.html) & [ooloomstore](https://ooloomstore.com/) Rather than creating just another sock package on a rectangular hangtag, ööloom created a dynamic design that details the 'Quest for the Lost Sock' and includes an interactive component. The [interactive sock packaging](https://www.trendhunter.com/trends/not-a-sock-shop) can be unfolded into a [fully playable paper board game](https://www.trendhunter.com/trends/campbells-x-goldfish-games), complete with [tear-off buttons](https://www.trendhunter.com/trends/wind-and-sea-x-uno) and even an application that can be downloaded and used as dice. Throughout the game, users are given the chance to discover an answer to a frequently asked question: "where go lost socks go?" The story introduces players to a lonely sock who goes on a journey to find its lost companion. As part of the rules, ööloom suggests that players may optionally "raise the stakes so that the winner gets to keep the socks." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Packaging:** Creating packaging designs that transform into interactive experiences, such as playable board games, presents disruptive innovation opportunities for brands to engage and entertain consumers. - **Multi-functional Packaging:** Designing packaging that serves multiple purposes, such as being a playable game and providing informative content, opens up possibilities for disruptive innovation in the packaging industry. - **Storytelling Packaging:** Using packaging as a storytelling medium, like ööloom's 'Quest for the Lost Sock' design, offers opportunities for disruptive innovation in engaging consumers and creating memorable brand experiences. ### Sectors Adopting This - **Packaging:** The packaging industry can explore disruptive innovation by incorporating interactive elements, multi-functionality, and storytelling into their designs. - **Board Game:** The board game industry can leverage the trend of interactive packaging to create more immersive and unique gaming experiences that extend beyond traditional game components. - **App Development:** The app development industry can seize disruptive innovation opportunities by creating companion applications that enhance the gameplay experience of interactive packaging and extend it to digital platforms. ## Related on Trend Hunter - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Vibrant Boardgame-Inspired Slippers](https://www.trendhunter.com/trends/dearfoams-x-hasbro.md) - [Reusable Golf Ball Packaging](https://www.trendhunter.com/trends/golf-ball-packaging.md) - [Playful Children-Focused Sets](https://www.trendhunter.com/trends/soap-pen.md) - [Creative Promotional Gifts](https://www.trendhunter.com/trends/sock-gift-box.md) - [Pump-Up Plush Toys](https://www.trendhunter.com/trends/little-biggies.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Memory Challenging Food Containers](https://www.trendhunter.com/trends/match-up-memory-game-snack-pack.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md)