# Sock Subscription Services This Service Helps Customers Build the Perfect Sock Drawer By Katherine Pendrill | Published 2015-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sock-drawer References: [un.cr](http://un.cr/nicelaundry4) & [nicelaundry](http://www.nicelaundry.com/?utm_source=Uncrate&utm_medium=post&utm_campaign=UncrateSept15) 'Nice Laundry' is a new subscription service that makes it easier for customers to build the perfect sock drawer. In many home, sock drawers are often stuffed with boring colors, incomplete pairs and worn-out hosiery. This new service makes it easier for consumers to refresh their wardrobe with high-quality socks. Nice Laundry operates as quarterly [subscription service for socks](https://www.trendhunter.com/trends/step-one-1). Over the course of one year, the company helps consumers build the perfect sock drawer. Every few months customers will receive a package with seven pairs of high-quality socks. These socks are designed for work, sports and casual wear. Customers can even send worn out pairs back as part of the company's complimentary [sock recycling program](https://www.trendhunter.com/trends/rewear-chair). The service makes it easy and affordable for consumers to ensure that they are never caught without a fresh pair of socks. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 61% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sock Subscription Services:** This trend offers an opportunity for businesses to disrupt the fashion industry by providing convenient and curated sock options for consumers. - **Sustainable Fashion:** This trend presents an opportunity for businesses to disrupt the fashion industry by offering a sock recycling program and promoting sustainable fashion practices. - **Personalized Wardrobe:** This trend provides an opportunity for businesses to disrupt the fashion industry by offering subscription services that curate and personalize sock options based on individual preferences. ### Who This Affects Most - **Fashion:** This industry can explore the disruptive innovation opportunity of sock subscription services to provide convenience and curated options for consumers. - **E-commerce:** This industry can leverage the trend of sock subscription services to disrupt traditional retail models and offer convenient and personalized shopping experiences for consumers. - **Sustainability:** This industry can seize the opportunity provided by the sustainable fashion trend to disrupt the fashion industry by promoting sustainable practices and offering recycling programs for products like socks. ## Related on Trend Hunter - [Turkish Cotton Towel Subscriptions](https://www.trendhunter.com/trends/plush-ritual.md) - [Giftable Sock Bundles](https://www.trendhunter.com/trends/giftable-sock-bundles.md) - [High-Performance Sock Brands](https://www.trendhunter.com/trends/performance-sock-brand.md) - [Home Cleaning Subscription Boxes](https://www.trendhunter.com/trends/grove-collaborative-1.md) - [Crisp Snack Subscriptions](https://www.trendhunter.com/trends/crisp-snack-subscription.md) - [Monthly Litter Box Subscriptions](https://www.trendhunter.com/trends/litter-box-subscription.md) - [Playful Children-Focused Sets](https://www.trendhunter.com/trends/soap-pen.md) - [Expanded Debut Sock Ranges](https://www.trendhunter.com/trends/step-one-1.md) - [Anti-Consumerism Subscription Services](https://www.trendhunter.com/trends/nothing-subscription-service.md)