# Whittled Shoe Boxes This Society27 Packaging Extends Craftsmanship to Sneaker Cases By Amelia Roblin | Published 2011-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/society27-packaging References: [lovelypackage](http://lovelypackage.com/society27/) & [facebook](http://www.facebook.com/Society27) When most people buy a pair of shoes, they tend to throw out the box, but this Society27 packaging is something you'll want to hang onto. Otherwise run-of-the-mill [wooden crates](https://www.trendhunter.com/trends/hunter-luxury), these [sneaker containers](https://www.trendhunter.com/trends/redesigned-retail-packaging) have the brand's logo incised on one side in an elegant and interconnected script. The boxes open and close horizontally, with diagonal pieces fitting together at the back. The [running shoe brand](https://www.trendhunter.com/trends/kype-pro-limited-edition) is all about the craft of manufacturing, so it should be no surprise that the Society27 packaging employs such a creative carving technique. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 72% | Activity: 72% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** Opportunity to develop eco-friendly packaging solutions for various industries, reducing waste and promoting sustainability. - **Customized Packaging:** Potential to offer personalized and unique packaging designs that align with the brand's identity, creating a memorable unboxing experience. - **Artistic Packaging:** Innovation opportunity to incorporate artistic elements into product packaging, enhancing brand perception and creating a visually appealing presentation. ### Where This Applies - **Fashion and Footwear:** Chance to revolutionize packaging within the fashion and footwear industries, demonstrating creative and sustainable packaging options for consumer goods. - **E-commerce:** Opportunity to disrupt the e-commerce industry by introducing unique and visually captivating packaging solutions that enhance the customer's unboxing experience. - **Luxury Goods:** Potential to create elegant and intricate packaging designs for luxury goods, elevating the overall brand experience and increasing perceived value. ## Related on Trend Hunter - [Mushroom-Based Sneaker Boxes](https://www.trendhunter.com/trends/mr-bailey-x-adidas-originals-ozlucent.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Sneaker-Inspired Phone Cases](https://www.trendhunter.com/trends/the-kick-case.md) - [Subtly Luxurious Sneaker Styles](https://www.trendhunter.com/trends/burberry-box-sneakers.md) - [Curved Stacked Wooden Boxes](https://www.trendhunter.com/trends/box-set.md) - [Skateable Cardboard Shoes](https://www.trendhunter.com/trends/cardboard-chaos.md) - [Luxurious Spring-Ready Sneakers](https://www.trendhunter.com/trends/box-sneaker.md) - [Bespoke Wooden Packaging](https://www.trendhunter.com/trends/hunter-luxury.md) - [Sustainable Speaker Packaging](https://www.trendhunter.com/trends/sonos-packaging.md)