# Coastal Hotel Furniture Collaborations Society Social's New Furniture Set is Pastel and Colorful By Colin Smith | Published 2023-12-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/society-social References: [bhg](https://www.bhg.com/society-social-colony-hotel-collaboration-7481295) & [shopsocietysocial](https://www.shopsocietysocial.com/collections/society-social-x-the-colony-hotel)  [Society Social](https://www.trendhunter.com/trends/skybowl), a family-owned furniture brand known for its colorful and playful designs, has teamed up with The Colony Hotel, a historic and iconic Palm Beach destination, to create a special [capsule collection of furniture and accessories](https://www.trendhunter.com/trends/stellar-works1). The collaboration, which was two years in the making, features exclusive pieces that reflect the glamorous and tropical style of both brands. The collection includes wavy consoles, cocktail tables, side tables, chairs, stools, headboards, sofas, dressers, and nightstands, all available in custom colors and fabrics. The collection was inspired by the vision of Society Social’s founder and creative director, Roxy Owens, and The Colony Hotel’s owner and president, Sarah Wetenhall, who share a passion for bringing joy and beauty to people’s lives through design. The pieces are showcased in the [newly renovated guest rooms](https://www.trendhunter.com/trends/cozy-earth-loews-hotels-lounge-set) and suites of The Colony Hotel, which offer a chic and cozy retreat for visitors. The collection is also available to purchase online through Society Social’s website, allowing customers to bring a piece of paradise to their own homes. Image Credit: Carmel Brantley ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 6% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Collaborative Furniture Collections:** The collaboration between Society Social and The Colony Hotel showcases the rising trend of furniture brands partnering with iconic destinations to create exclusive collections. - **Colorful and Playful Designs:** Society Social's colorful and playful furniture designs reflect the growing trend of consumers seeking unique and vibrant pieces to add a touch of personality to their living spaces. - **Customizable Home Furnishings:** The collection's availability in custom colors and fabrics taps into the trend of consumers seeking personalized and tailor-made furniture options for their homes. ### Industries Being Reshaped - **Hospitality:** The collaboration between Society Social and The Colony Hotel demonstrates the potential for hotels and resorts to offer exclusive, branded furniture collections to enhance the guest experience. - **Interior Design:** The customizable options in Society Social's collection highlight the opportunities for interior designers to create bespoke home furnishings that cater to their clients' individual tastes and style preferences. - **E-commerce:** The availability of Society Social's collection for purchase online showcases the potential for e-commerce platforms to tap into the demand for unique and customizable furniture. ## Related on Trend Hunter - [Spring-Ready Pastel Outdoor Collections](https://www.trendhunter.com/trends/industry-west.md) - [High-End Hospitality Interiors](https://www.trendhunter.com/trends/norcross-furniture.md) - [Big Box Designer Furniture Lines](https://www.trendhunter.com/trends/sams-club-and-becki-owens.md) - [Bespoke Wallpaper Collaborations](https://www.trendhunter.com/trends/bespoke-wallpaper.md) - [Pastel Tonal Outdoor Furniture](https://www.trendhunter.com/trends/bombom-collection.md) - [Dollhouse-Inspired Furniture](https://www.trendhunter.com/trends/barbie-x-joybird.md) - [Collaborative Luxury Furniture Designs](https://www.trendhunter.com/trends/luxury-furniture-design.md) - [Form-Centric Artful Collaborative Furniture](https://www.trendhunter.com/trends/cicil-and-artish.md) - [Charming Time Period-Inspired Furniture](https://www.trendhunter.com/trends/collection-i.md)