# Socially Responsible Giving Publicis Vancouver Gives Paper Plate Greeting Cards to Clients By Cecilia Biemann | Published 2009-02-04 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/socially-responsible-giving-publicis-vancouver-paper-plate-greeting-cards References: [directdaily.blogspot](http://directdaily.blogspot.com/2009/02/publicis-paper-plates-greeting-card.html) Inspired by the economic recession, this Christmas, Publicis Vancouver in Canada gifted their clients with a contribution to the local food bank on their behalf. The best part of this socially responsible gift-giving concept was that, in lieu of traditional holiday cards, paper plates were sent to the clients informing them of the donation that had been made. A very nice touch! Publicis Vancouver received a very positive response and much praise for their innovative gifting effort. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 5% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### What's Driving This Trend - **Socially Responsible Giving:** Using socially responsible gift-giving to build positive brand image and connect with clients. - **Alternative Holiday Cards:** Substituting traditional holiday cards with creative alternatives like paper plates to convey messages. - **Local Community Support:** Supporting local food banks and communities as part of corporate gifting initiatives. ### Who This Affects Most - **Marketing and Advertising:** Exploring innovative ways to incorporate socially responsible giving into client outreach strategies. - **Printing and Paper Products:** Developing alternative materials and designs for eco-friendly and unique greeting cards. - **Nonprofit and Philanthropy:** Collaborating with businesses to create mutually beneficial partnerships for community support and fundraising. ## Related on Trend Hunter - [Social Good Phone Promotions](https://www.trendhunter.com/trends/black-friday-giveback-promotion.md) - [Boldly Humorous Holiday Campaigns](https://www.trendhunter.com/trends/its-not-the-thought-that-counts.md) - [Creative Gift Wrap](https://www.trendhunter.com/trends/clash-royale.md) - [Sustainability-Focused Holiday Markets](https://www.trendhunter.com/trends/home-for-the-holidays1.md) - [Sustainable Corporate Gifting Solutions](https://www.trendhunter.com/trends/unwrapit.md) - [Charitable Advent Calendars](https://www.trendhunter.com/trends/24-good-deeds.md) - [Rewarding Dining Gift Promotions](https://www.trendhunter.com/trends/crisp-green-wrap-up-wellness.md) - [Restaurant-Branded Food Charities](https://www.trendhunter.com/trends/giving-card.md) - [AI-Powered Gift-Wrapping Tools](https://www.trendhunter.com/trends/the-food-group.md)