# Donation-Encouraging Jewelry Call It Spring x ME to WE is Socially Conscious & Aids Communities By Kalin Ned | Published 2018-03-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/socially-conscious1 References: [callitspring](https://www.callitspring.com/ca/en/metowe) Call it Spring and ME to WE are teaming up for a socially conscious project that boasts [limited-edition Kenyan-made handcrafted jewelry](https://www.trendhunter.com/trends/womenempowering-jewelry). The initiative is being launched on April 3rd and in honor of World Water Month. The companies have announced that 100% of the net proceeds from the collaboration will be donated to the WE Charity and each jewelry piece's social impact is fully traceable online. In doing so, the companies honor WE-supported communities in Kenya and empower them through jobs and an opportunity to reap 100% of the benefits. To increase the income of donations, Call It Spring is doubling its impact by matching the net proceeds of each purchased accessory. The [socially conscious program](https://www.trendhunter.com/trends/spark-financial) targets three of the ME to WE's five pillars of impact—education, clean water and opportunity. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Socially Conscious Jewelry:** Disruptive innovation opportunity: Explore other collaborations between fashion and social initiatives to create products with a positive impact on communities. - **Transparency in Social Impact:** Disruptive innovation opportunity: Develop traceability platforms to showcase the social impact of products and encourage more consumers to support socially responsible businesses. - **Matching Donations:** Disruptive innovation opportunity: Implement matching donation programs to incentivize customers to make purchases and support charitable causes. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Integrate social initiatives into the production and sale of fashion accessories. - **Social Impact Technology:** Disruptive innovation opportunity: Build online platforms that track and measure the social impact of products and collaborations. - **Charitable Partnerships:** Disruptive innovation opportunity: Foster more collaborations between businesses and charitable organizations to maximize the positive impact on communities. ## Related on Trend Hunter - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Charitable Jewelry Launches](https://www.trendhunter.com/trends/anne-sportun-x-the-love-club.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Bohemian Accessory Collections](https://www.trendhunter.com/trends/call-it-spring-raffia-and-cork.md) - [Friendship-Inspired Jewelry Collabs](https://www.trendhunter.com/trends/mejuri-x-ganni.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Recycled Metal Jewellery](https://www.trendhunter.com/trends/recycled-metal-jewellery-reformation-x-clair-waight-keller-create-a-limited.md) - [Women-Designed Jewelry](https://www.trendhunter.com/trends/gaillard-jewelry.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md)