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# African Mythology Shirts
Bantu Republic Tees With A Conscience

By Banele Nkhosi | Published 2008-05-25 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/socially-conscious-fashion-bantu-republic-tees-with-a-conscience
References: [banturepublic](http://banturepublic.tv/2008/02/18/socially-conscious-fashion-bantu-republic-classic/) & [banturepublic](http://www.banturepublic.com)

â€œThe hunter in pursuit of an elephant, does not stop to throw stones at birdsâ€, so reads the print on the back of one of socially conscious fashion brand **[Bantu Republic](http://www.banturepublic.com)**'s new tees. Wise words from the precocious young brand whose name and logo are inspired by African mythology.

Bantu Republic launched its online store this week, crafting [limited edition t-shirts with meaning](https://www.trendhunter.com/trends/regeneration-nation), that blend substance into style in celebration of individual truth. The New York brand, founded on [socially conscious, sustainable and ethical fashion](https://www.trendhunter.com/trends/breathable-materials) principles, is described as producing compelling designs that challenge our perception of important issues shaping our culture and defining our world.

It stands as a challenge to other designer brands that have lost touch with the power of fashion to define us as individuals and celebrate our political expression, leaving as narrow a mark on our environment as possible while making a big impact on our perceptions and in our communities. The good folks at Bantu Republic are certainly taking on that challenge head on, and by this author's estimation - without any distraction by stone throwing at measly little birds.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 25% | Activity: 27% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Socially Conscious Fashion:** Brands can create limited edition products that blend substance into style to promote individual truths and raise awareness about important issues shaping our culture.
- **Ethical and Sustainable Fashion:** Brands can adopt sustainable and ethical fashion principles to leave a smaller environmental footprint and make a positive impact on society.
- **Fashion as Political Expression:** Fashion brands can leverage their designs to celebrate individual political expression, redefine our cultural perceptions, and create a sense of community among individuals.

### Where This Applies

- **Fashion and Apparel:** Fashion brands can adopt socially conscious, ethical, and sustainable practices to promote individual truths, raise awareness about important issues, and leverage fashion as a form of political expression.
- **Sustainable Fashion:** Sustainable fashion brands can use limited edition products and unique designs to promote individual truths, raise awareness, and create a sense of community among individuals who value sustainable and ethical fashion principles.
- **Socially Conscious Brands:** Brands that prioritize social responsibility and sustainability can use fashion as a means of creating positive change, promoting individual expression, and building meaningful connections with their customers.

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