# Accessible Influencer Marketplaces The 'SocialCrew' Marketplace Simplifies Influencer Marketing By Michael Hemsworth | Published 2018-11-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/socialcrew References: [betalist](https://betalist.com/startups/socialcrew?utm_campaign=startup-61743&utm_medium=atom&utm_source=newsfeed) & [socialcrew.io](https://socialcrew.io/?ref=betalist) The 'SocialCrew' marketplace platform is a digital space for influencers to [connect with businesses and brands](https://www.trendhunter.com/trends/talen-together) that are looking to collaborate to make the process easier for all parties. Created with small businesses in mind, the platform allows users to search for the right kind of influencer that they'd like to work with and communicate with them directly. Both parties can then negotiate payment and enter into a contract directly within the platform to enhance accessibility. The 'SocialCrew' marketplace platform works well for both businesses and influencers alike by letting users search for the right kind of person they want to work with, while offering exposure for newer influencers. The platform speaks to the evolution of [influencer marketing](https://www.trendhunter.com/trends/youtube-shorts-integration) from high-end business strategy to mainstay approach. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 68% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Digital Influencer Marketplaces:** The 'SocialCrew' marketplace simplifies the process of connecting businesses with influencers, creating an opportunity for a disruptive innovation in influencer marketing. - **Direct Communication Platforms:** The 'SocialCrew' platform enables direct communication between businesses and influencers, opening the door for innovative solutions in influencer collaborations. - **Accessibility in Influencer Marketing:** The 'SocialCrew' marketplace enhances accessibility for small businesses and newer influencers, paving the way for disruptive innovations in the influencer marketing industry. ### Who This Affects Most - **Influencer Marketing Platforms:** The 'SocialCrew' marketplace is an example of an emerging influencer marketing platform that is disrupting the industry by simplifying the collaboration process. - **Digital Advertising Platforms:** The 'SocialCrew' platform's direct communication capabilities create opportunities for disruptive innovations in digital advertising strategies. - **Entrepreneurship Support Services:** The 'SocialCrew' marketplace caters to small businesses seeking influencer collaborations, potentially giving rise to innovative support services tailored to this niche. ## Related on Trend Hunter - [Connective Influencer Apps](https://www.trendhunter.com/trends/influencer-app.md) - [Influencer Marketing Tools](https://www.trendhunter.com/trends/xcreateai.md) - [Influencer Partnership Platforms](https://www.trendhunter.com/trends/impactcom.md) - [AI Influencer Marketing Tools](https://www.trendhunter.com/trends/eezycollab.md) - [Influencer Collaboration Networks](https://www.trendhunter.com/trends/megaboarding.md) - [SaaS Influencer Marketing Tools](https://www.trendhunter.com/trends/beeing-social.md) - [Micro-Influencer Marketing Services](https://www.trendhunter.com/trends/screenshot-micro-boost.md) - [Creator Marketing Platforms](https://www.trendhunter.com/trends/affiliate-creatives.md) - [Influencer CRM Platforms](https://www.trendhunter.com/trends/influencer-management-software.md)