# Digital Marketing Method Charts The Social vs Search Infograph is compared by MDG Advertising By Romina S. Cortellucci | Published 2012-06-14 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/social-vs-search-infograph References: [mdgadvertising](http://www.mdgadvertising.com/blog/social-vs-search-infographic/) In a digital marketing era, the Social vs Search Infograph charts the differences and benefits of the two techniques. The infograph was created by South Florida advertising agency MDG to enlighten marketers. The adorably designed chart uses two Mexican luchadores to represent [social media and search marketing](https://www.trendhunter.com/trends/seo-champ) in order to see who will reign supreme in the digital world. In order to see who measures up, the infograph examines how these techniques help in brand awareness, local business visibility, interactivity and [lead generation](https://www.trendhunter.com/trends/measurement-strategies). Though each method thrives in different rounds, this wrestling match ends in a tie, as the techniques work better when they are a tag-team effort. The MDG Advertising blog explains this phenomena, explaining how the lines between social and search are blurred, "with [social networks](https://www.trendhunter.com/trends/social-champ) adding search features, and search engines launching social components. The Web has gotten wise to their mutual power and now marketers are following suit for success." ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What's Driving This Trend - **Social-vs-search Infograph:** Infographic examines the benefits of Social and Search techniques, emphasising their differences. - **Brand Awareness:** Social and Search techniques provide a significant opportunity for brands to increase their brand awareness and attract more customers. - **Interactivity and Lead Generation:** Social and Search techniques offer a way for marketers to create interactive content and generate leads more effectively. ### Who This Affects Most - **Digital Marketing:** MDG Advertising has created the Social vs Search Infograph as a guiding tool for digital marketers to determine which technique to use or combine. - **Advertising:** The Social vs Search infographic is a valuable tool for any advertising agency to showcase the benefits of the different marketing techniques to clients. - **Web Development:** With social networks adding search features, and search engines launching social components, there is a need for web developers to ensure webpages are optimised to support both search and social functionality. ## Related on Trend Hunter - [Advanced Social Advertising Tools](https://www.trendhunter.com/trends/social-advertising-tools.md) - [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [AI Digital Marketing Agencies](https://www.trendhunter.com/trends/ai-digital-marketing-agencies.md) - [AI Social media Management](https://www.trendhunter.com/trends/social360.md) - [Versatile Marketing Toolkits](https://www.trendhunter.com/trends/looper-insights.md) - [Integrated Marketing Platforms](https://www.trendhunter.com/trends/markinzy.md) - [Search Visibility Tools](https://www.trendhunter.com/trends/snowseo.md) - [Professional SEO Services](https://www.trendhunter.com/trends/professional-seo-services.md)