# Alcohol-Free Social Tonics Peak Appeals to Conscious Drinkers with Adaptogens & Nootropics By Laura McQuarrie | Published 2021-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/social-tonics1 References: [packagingoftheworld](https://www.packagingoftheworld.com/2021/05/peak-social-tonics.html) & [getpeak.social](https://getpeak.social/) [Peak](https://www.trendhunter.com/trends/peak-mood-drinks-unwind) makes [alcohol-free social tonics](https://www.trendhunter.com/trends/alcohol-free-functional-cocktail) that are packed with functional ingredients like [adaptogens and nootropics](https://www.trendhunter.com/trends/botany-elixirs). The beverages cater to the "conscious drinker and deep thinker" and the products are packaged in cans that are splashed with vibrant colors and unmissable designs. Peak's no-alcohol drinks are available in flavors like Twin Peaks, Pink Grapefruit Mint and Raspberry Lime, which contain beneficial ingredients like turmeric, guayusa, black pepper, jalapeno and dark agave for sweetness. The beverages are touted as a "new kind of social drink – one that helps you tune in, not out," and they help to relax the body, boost the mind and allow for enjoyable experiences without the hangover side effects the following day. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 68% | Activity: 62% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Alcohol-free Social Tonics:** Peak's alcohol-free social tonics appeal to conscious drinkers looking for functional ingredients like adaptogens and nootropics. - **Functional Beverages:** Peak exemplifies a growing trend toward functional beverages that promote wellness and performance. - **Conscious Consumption:** Peak caters to the trend of conscious consumption, offering drinks for those seeking healthier, mindful alternatives to alcoholic beverages. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can benefit from exploring the market of alcohol-free drinks with functional ingredients like adaptogens and nootropics. - **Wellness Industry:** The wellness industry can incorporate Peak's offerings as part of a more holistic approach to wellness, promoting functional ingredients that can benefit consumers' health and wellbeing. - **Hospitality Industry:** The hospitality industry can capitalize on Peak's offerings by adding them to menus as a healthier, more inclusive alternative to alcoholic drinks. ## Related on Trend Hunter - [Nootropic Zero-Alcohol Cocktails](https://www.trendhunter.com/trends/noot-zero-alcohol-cocktails.md) - [Adaptogenic Craft Mocktails](https://www.trendhunter.com/trends/zero-proof-by-recess.md) - [Relaxing Nootropic Refreshments](https://www.trendhunter.com/trends/peak-mood-drinks-unwind.md) - [Zero-Proof Craft Mocktails](https://www.trendhunter.com/trends/recess-zero-proof.md) - [Functional Alcohol-Free Spirits](https://www.trendhunter.com/trends/bonbuz.md) - [Functional Non-Alcoholic Spirits](https://www.trendhunter.com/trends/aplos.md) - [Functional Mushroom Beverages](https://www.trendhunter.com/trends/high-ground-elixirs.md) - [Functional Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/aplos-cocktails.md) - [Adaptogen-Based Cocktail Packs](https://www.trendhunter.com/trends/adaptogenbased-cocktail-packs-elta-ego-unveils-a-new-adaptogeninfused-bever.md)