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# Non-Alcoholic Social Tonics
Kin Euphorics' High Rhode is Made with Adaptogens & Nootropics

By Laura McQuarrie | Published 2019-01-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/social-tonic
References: [byrdie](https://www.byrdie.com/kin-euphorics-drink) & [kineuphorics](https://www.kineuphorics.com/)

Kin Euphorics sets itself apart by creating a "[social tonic](https://www.trendhunter.com/trends/non-alcoholic-afterdream)" that's powered by botanical ingredients, adaptogens and nootropics to reduce stress without the effects of alcohol.. [Kin Euphorics'](https://www.trendhunter.com/trends/kin-euphorics-x-dr-weil) High Rode contains mind-nourishing ingredients like GABA, phenibut and 5-HTP, tyrosine, as well as hibiscus, orange peel, licorice and adaptogenic rhodiola rosea. Together, these carefully selected ingredients create what the brand describes as an "open mind, calm body and connected spirit."

Health-conscious consumers who are looking to reduce their consumption of alcohol are looking for more than just [no- or low-alcohol products](https://www.trendhunter.com/trends/functional-spirits)—they are after new experiences yet want to be able to turn to inspiring new products that still allow them to partake in familiar drinking rituals.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 49% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Alternative Social Beverages:** Creating innovative non-alcoholic drinks that offer unique experiences for health-conscious consumers.
- **Botanical Adaptogens:** Incorporating botanical ingredients, adaptogens, and nootropics into beverages to reduce stress and enhance well-being.
- **Mind-nourishing Ingredients:** Utilizing ingredients like GABA, phenibut, 5-HTP, tyrosine, hibiscus, orange peel, licorice, and adaptogenic rhodiola rosea to promote an open mind, calm body, and connected spirit.

### Where This Applies

- **Beverage Manufacturing:** Opportunity for beverage manufacturers to develop non-alcoholic social tonics to meet the growing demand for alcohol alternatives.
- **Wellness Products:** Incorporating botanical adaptogens and mind-nourishing ingredients into wellness products to address stress reduction and promote overall well-being.
- **Alternative Alcohol Industry:** Disruptive innovation opportunity for the alternative alcohol industry to offer unique non-alcoholic products that provide new experiences without the effects of alcohol.

## Related on Trend Hunter

- [Nootropic Zero-Alcohol Cocktails](https://www.trendhunter.com/trends/noot-zero-alcohol-cocktails.md)
- [Adaptogenic Alcohol Alternatives](https://www.trendhunter.com/trends/huzzy-smart-sips.md)
- [Non-Alcoholic Adaptogenic Spritzers](https://www.trendhunter.com/trends/ginny.md)
- [Adaptogen-Based Cocktail Packs](https://www.trendhunter.com/trends/adaptogenbased-cocktail-packs-elta-ego-unveils-a-new-adaptogeninfused-bever.md)
- [Functional Non-Alcoholic Spirits](https://www.trendhunter.com/trends/aplos.md)
- [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md)
- [Functional Mushroom Beverages](https://www.trendhunter.com/trends/high-ground-elixirs.md)
- [Functional Alcohol-Free Spirits](https://www.trendhunter.com/trends/bonbuz.md)
- [Alcohol-Free Nootropic Drinks](https://www.trendhunter.com/trends/soba-circus.md)