# Creative Crowdsourced Ink Initiatives Social Tattoo Project Picks Global Issues to Tattoo By Christopher DeLuca | Published 2011-08-09 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/social-tattoo-project References: [psfk](http://www.psfk.com/2011/08/the-social-tattoo-project-makes-empathy-permanent.html) & [youtube](http://www.youtube.com/watch?v=7Czh7U9Pgq0&feature=player_embedded) The social tattoo project is an innovative and creative way for people to become engaged with world issues on a deeper level. The way the project works is that [Twitter](https://www.trendhunter.com/trends/the-art-of-trending) users can tweet their preferred world issue with the hashtag social tattoo project. The winning issues will then be [tattooed onto volunteers](https://www.trendhunter.com/trends/blackdot-device). The individuals volunteering to get inked in the social tattoo project will not know what issue is being tattooed on them. This is a creative way to generate buzz around global issues even once they have faded from the news cycle. **Implications** - New youth consumers are captivated by events that can only occur once. The Social Tattoo Project is interesting because of the permanence of the tattoo and the decision-making power that Twitterers can have. Companies should use this project as a template for a future marketing campaign to attract youth consumers. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 75% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### What Makes This Trend Stand Out - **Social Tattoo Project:** The Social Tattoo Project is an innovative way for people to engage with global issues by getting tattoos related to winning issues chosen on Twitter. - **Youth Consumer Engagement:** The Social Tattoo Project captures the attention of youth consumers by offering a unique, one-time event that combines social media participation and permanent body art. - **Crowdsourced Marketing:** The Social Tattoo Project demonstrates the power of crowdsourcing and user-generated content in creating marketing campaigns that resonate with consumers. ### Sectors Adopting This - **Social Causes:** The Social Tattoo Project can inspire other social cause initiatives to engage with their target audience in a meaningful and memorable way. - **Marketing and Advertising:** The Social Tattoo Project presents a disruptive innovation opportunity for marketers to develop creative campaigns that harness the power of social media and physical experiences. - **Tattoo Industry:** The Social Tattoo Project introduces a new level of collaboration between tattoo artists, clients, and the online community, offering potential for growth and exploration of new business models. ## Related on Trend Hunter - [Transformative Survivor Tattoos](https://www.trendhunter.com/trends/mark-of-life.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Hotel-Friendly Tattoo Pop-Ups](https://www.trendhunter.com/trends/tattoo-popup.md) - [AI Tattoo Generators](https://www.trendhunter.com/trends/ai-tattoo-generator.md) - [Online Tattoo Art Marketplaces](https://www.trendhunter.com/trends/blackdot.md) - [Tattooed Digital Collectibles](https://www.trendhunter.com/trends/superlotl-by-inkbox.md) - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Generative Art Tattoo Capsules](https://www.trendhunter.com/trends/blackdot-1.md) - [Custom Tattoo Generators](https://www.trendhunter.com/trends/ai-tattoo-creator.md)