# Alcohol-Free Soft Drinks ZAG Drinks' Social Softs are Designed for Adult Drinking Occasions By Laura McQuarrie | Published 2023-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/social-softs References: [barmagazine](https://barmagazine.co.uk/zags-top-5-2/) & [zagdrinks](https://zagdrinks.com/blogs/social-softs)  ZAG Drinks' Social Softs are [non-alcoholic soft drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks) that were purposefully designed for adult drinking occasions. These options are less sweet and full on flavor yet not in a way that imitates alcoholic drinks without the alcohol. These sessionable drinks speak to consumers who don’t like [alcoholic drinks with the alcohol removed](https://www.trendhunter.com/trends/relax-alcohol-removed-wines) due to quality and also avoid soft drinks for being too unhealthy. Millennial and Gen Z consumers are leading the charge of drinking less and seeking [alternative beverage options in social settings](https://www.trendhunter.com/trends/non-alcoholic-spritz). This shift may be due to a desire for healthier choices, a shift in cultural attitudes towards alcohol consumption, or simply a desire for more diverse and interesting drink options. Regardless of a person's motivations, alternative beverages are becoming increasingly popular among adults. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 14% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Adult Drinking Occasion Soft Drinks:** ZAG Drinks' Social Softs cater to adults seeking non-alcoholic drinks for social drinking occasions, providing disruption opportunities for the soft drinks industry. - **Healthy Alternative Beverages:** The popularity of ZAG Drinks' Social Softs reflects a trend toward healthier beverage options, creating opportunities for innovation in the beverage industry. - **Alcohol-free Millennial & Gen Z Drinks:** Millennial and Gen Z consumers driving a surge in the demand for alcohol-free drink options presents a disruptive opportunity in the beverage industry. ### Sectors Adopting This - **Soft Drinks:** ZAG Drinks' Social Softs pose both a challenge and disruptive innovation opportunity for the soft drinks industry, catering to consumers seeking healthier, non-alcoholic options. - **Health and Wellness:** The trend toward healthier, non-alcoholic drink options is a chance for businesses in the health and wellness industry to expand their offerings and capitalize on the growing segment of consumers seeking these alternatives. - **Alcoholic Beverages:** As the demand for alcohol-free drinks grows and consumer attitudes toward alcohol consumption shift, the alcoholic beverage industry can respond with innovative new products that cater to this emerging market. ## Related on Trend Hunter - [Premium Adult Soft Drinks](https://www.trendhunter.com/trends/zag-drinks.md) - [Alcohol Alternative Campaigns](https://www.trendhunter.com/trends/free-af.md) - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md) - [Bubbly Non-Alcoholic Beverages](https://www.trendhunter.com/trends/prosecgo.md) - [Non-Alcoholic Hard Seltzers](https://www.trendhunter.com/trends/non-alcoholic-hard-seltzers.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Zero-Proof Craft Mocktails](https://www.trendhunter.com/trends/recess-zero-proof.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md)