# Social Shopping Platforms Users on Countr Shop, Show Off Their Style and Find a "Style Tribe" By Laura McQuarrie | Published 2019-04-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/social-shopping-platform References: [psfk](https://www.psfk.com/2019/03/interview-countr.html) & [shop.countr](https://www.shop.countr.com/) Although a growing number of social apps are integrating in-app shopping features, influencer marketing is making it more and more challenging for users to discover authentic recommendations—yet Countr distinguishes itself as a [social shopping platform](https://www.trendhunter.com/trends/claim-app) that levels the playing field for all. On the app, users are able to show off their unique sense of style, make purchases directly from within the app's feed and [make money for engagement](https://www.trendhunter.com/trends/shopup). With its [shoppable posts](https://www.trendhunter.com/trends/equativ-shoppable-ads), Countr notes that it "invented a new way to get paid for your taste." Creators on the platform are able to connect with their "style tribe" and get inspired by other like-minded shoppers within the community. In this way, Countr supports both consumers and retailers who are looking to showcase a piece of themselves and turn a profit while doing so. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 48% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Authentic Social Shopping:** Increasing difficulty to discover authentic recommendations creates innovation opportunities in social shopping platforms as seen with Countr. - **Shoppable Posts:** Shoppable posts are a new way to earn for creators and retailers, and an opportunity for disruptive innovation in e-commerce. - **Community-based Shopping:** Community-based shopping platforms like Countr offer a new way for users to connect with a 'style tribe' and inspire each others' fashions. ### Sectors Adopting This - **Retail:** Retail companies may innovate by partnering with social shopping platforms to establish an authentic presence for influencer marketing. - **E-commerce:** The success of shoppable posts on social shopping platforms like Countr point to an opportunity for disruptive innovation in the e-commerce industry. - **Social Media:** Social media companies may consider integrating shoppable features and community-based shopping to increase user engagement and revenue streams. ## Related on Trend Hunter - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Social Shopping Apps](https://www.trendhunter.com/trends/locker.md) - [Social Media-Inspired Retail Apps](https://www.trendhunter.com/trends/depop-outfits.md) - [Shoppable Beauty Routine Apps](https://www.trendhunter.com/trends/beautyshelf.md) - [Experiential Shopping Platforms](https://www.trendhunter.com/trends/sune.md) - [Social Media-Inspired eCommerce Features](https://www.trendhunter.com/trends/amazon-inspire.md) - [Fashion Discovery Platforms](https://www.trendhunter.com/trends/hangr.md) - [Viral Social Shopping Apps](https://www.trendhunter.com/trends/claim-app.md) - [Crowdsourced Outfit-Picking Apps](https://www.trendhunter.com/trends/choiced.md)