# Collaborative Saving Finance Apps The 'Divvy' Social Saving App Focuses on Finance Goals By Michael Hemsworth | Published 2018-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/social-saving-app References: [betalist](https://betalist.com/startups/divvy-grow?utm_campaign=startup-57950&utm_medium=atom&utm_source=newsfeed) & [divvyupnow](http://divvyupnow.com/?ref=betalist) Saving money for a specific event or item just got a whole lot easier thanks to the 'Divvy' social saving app that focuses on [specific finance goals](https://www.trendhunter.com/trends/moneyvision-app) to ensure groups can meet or exceed expectations. The app works by making [finances more social](https://www.trendhunter.com/trends/paymates) by letting users all partake in saving towards a [shared experience](https://www.trendhunter.com/trends/push-app) rather than simply putting moneys away on an individual bassi to ensure everyone is on the same page. Users can allot a certain amount of the money they have towards their account to put towards specific events or goals to ensure they are making the most out of every dollar they have. The 'Divvy' social saving app helps enhance users' feelings about financial support by looking to their own community. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Saving:** Opportunity for disruptive innovation: Create a platform that allows individuals to collaborate and save towards shared financial goals. - **Social Saving Apps:** Opportunity for disruptive innovation: Develop a social saving app that encourages users to save money together for specific events or goals. - **Finance Goal-oriented Apps:** Opportunity for disruptive innovation: Build an app that focuses on helping users reach their specific finance goals through social support and accountability. ### Where This Applies - **Personal Finance:** Opportunity for disruptive innovation: Create tools and platforms that revolutionize how individuals manage and save money for personal goals. - **Fintech:** Opportunity for disruptive innovation: Develop financial technology solutions that leverage the power of social collaboration to improve savings and financial planning. - **Community-based Apps:** Opportunity for disruptive innovation: Explore community-focused app development in the finance sector to foster collective saving and financial support. ## Related on Trend Hunter - [Money-Pooling Finance Apps](https://www.trendhunter.com/trends/group-financing-platform.md) - [Simplified Expense Managers](https://www.trendhunter.com/trends/expense-managers.md) - [Group Finances-Centered Payment Apps](https://www.trendhunter.com/trends/innovative-payment-app.md) - [Simplified Expense Sharing](https://www.trendhunter.com/trends/easysplit.md) - [Action-Focused Finance Apps](https://www.trendhunter.com/trends/clearmoney-app.md) - [Event Cost-Splitting Apps](https://www.trendhunter.com/trends/bill-splitting-app.md) - [Simplified Youth Savings](https://www.trendhunter.com/trends/dive-money.md) - [Financial Control Tools](https://www.trendhunter.com/trends/isave.md) - [Personal Finance Apps](https://www.trendhunter.com/trends/spendwell.md)