# Holiday Behavior-Measuring Apps Use the Social Santa App to See if You've Been Naughty or Nice By Nicole Ballantyne-Choo | Published 2013-12-06 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/social-santa References: [designtaxi](http://designtaxi.com/news/362549/Social-Santa-Tells-You-Whether-You-ve-Been-Naughty-Or-Nice-On-Twitter/) & [socialsanta.co](http://socialsanta.co/) A company called 'A Social Media Agency' collaborated with the web design company 'Forrk' to create 'Social Santa.' Social Santa is an app that will tell you whether you're going to be on Santa's nice or naughty list based on your tweets. Once you sign into [Twitter](https://www.trendhunter.com/trends/noplace-app) and authorize the app, the social media Santa Claus will go through your tweets and count the number of times you've sworn or been inappropriate via your Twitter account. So far the naughty list is outnumbering the nice one. When I took the test it revealed I didn't swear once! At your Christmas party have all your friends try out this app and see who in your group is the naughtiest and nicest online. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 33% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Why This Trend Is Growing - **Behavior-monitoring Apps:** Opportunity to develop apps that monitor online behavior to provide insights and recommendations for improving personal or professional image. - **Social Media Analytics:** Opportunity to create social media analytics tools that track and analyze user behavior on various social media platforms to improve their online image and engagement. - **Gamification of Personal Branding:** Opportunity to develop games or challenges that encourage individuals to improve their online behavior and personal brand while engaging with their social networks. ### Industries Being Reshaped - **Social Media Monitoring:** Disruptive innovation opportunity to provide comprehensive social media monitoring and analytics services for individuals and businesses to manage their online presence. - **Personal Branding:** Disruptive innovation opportunity to offer personalized branding services and tools that help individuals and businesses optimize their online image and reputation. - **Gamification:** Disruptive innovation opportunity to create gamified solutions for personal branding, social media engagement, and online reputation management to encourage individuals and businesses to improve their online behavior. ## Related on Trend Hunter - [AI-Powered Santa Toys](https://www.trendhunter.com/trends/heysanta.md) - [Festive Rideshare Booths](https://www.trendhunter.com/trends/naughty-or-nice-booth.md) - [Seasonal Audio Noise Tracking Aggregators](https://www.trendhunter.com/trends/seasonal-audio-noise-tracking-aggregator.md) - [AI Santa Companions](https://www.trendhunter.com/trends/santaai.md) - [AI-Generated Festive Greetings](https://www.trendhunter.com/trends/messages-from-santa.md) - [Voice Assistant Christmas Experiences](https://www.trendhunter.com/trends/hey-santa-feature.md) - [Holiday-Specific Conversational AI Agents](https://www.trendhunter.com/trends/ai-santa.md) - [Playful Holiday Tracking Platforms](https://www.trendhunter.com/trends/google-santa-tracker.md) - [Custom Holiday Countdowns](https://www.trendhunter.com/trends/purrfect-advent-calendar.md)