# IQ-Reducing Pills This Hilarious Skit by Sleepthinker Shows the Benefits of a Dumb Society By Ian Andrew Panganiban | Published 2013-03-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/social-responsibility References: [reddit](http://www.reddit.com/r/videos/) & [sleepthinker](http://www.sleepthinker.com/) Social responsibility is becoming something that is expected in society, but there's still a lot of people out there who refuse to take such a responsibility for their actions. The company Sleepthinker produced a [humorous video](https://www.trendhunter.com/trends/axe-campaign) showcasing a product that would permanently lower a person's IQ. In the video, Cornelius Grouppe talks about the benefits of lowering one's intelligence. He says that life becomes much easier when a person's dumb. The video then takes an interesting direction when he talks about the side effects of having a low IQ, which include intolerance towards people of different races, sexual orientation and economical stature. This clever way of addressing [social issues](https://www.trendhunter.com/trends/underpaid-women) is an amusing direction that several companies can take if they ever decide to be [socially responsible](https://www.trendhunter.com/trends/accessible-customer-service). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 46% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Social Responsibility:** Disruptive innovation opportunity: Creating humorous content to address social issues and promote responsibility. - **Intolerance Awareness:** Disruptive innovation opportunity: Developing campaigns or products that raise awareness about the negative effects of intolerance. - **Intelligence Reduction:** Disruptive innovation opportunity: Exploring the concept of IQ-reducing products as a satirical tool to provoke discussion about societal norms and expectations. ### Where This Applies - **Entertainment:** Disruptive innovation opportunity: Using comedy and satire to deliver social messages and engage audiences. - **Advertising and Marketing:** Disruptive innovation opportunity: Incorporating humor and societal commentary into advertising campaigns to effectively communicate brand values and foster consumer engagement. - **Education and Training:** Disruptive innovation opportunity: Developing educational programs or workshops that utilize satire and humor to encourage critical thinking and social responsibility. ## Related on Trend Hunter - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Absurd Content Feeds](https://www.trendhunter.com/trends/absurd-content.md) - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Humorous Educational Campaigns](https://www.trendhunter.com/trends/ai-investment-fraud.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [Work-Friendly Beers](https://www.trendhunter.com/trends/creative-juice.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md)