# Golden Age of Social Hootsuite's Rob Begg Discusses Business and the Social Relation Platform By Alyson Wyers | Published 2015-06-19 | TH Video Source: Trend Hunter, https://www.trendhunter.com/trends/social-relationship-platform References: [youtu.be](https://youtu.be/3C74QhTgzgg) & [hootsuite](https://hootsuite.com)  When it comes to integrating social media into business strategy, companies are turning to tools like social relationship platform [Hootsuite](https://www.trendhunter.com/trends/owlywriter) more and more. Trend Hunter recently chatted with Hootsuite's VP of Enterprise Strategy Rob Begg about the role social plays today. He discusses how much the landscape has changed just in the last six to eight years. Today, not just big brands, but other industries including financial services, healthcare, the public sector and even higher education are integrating a social strategy. He refers to today as the "golden age of social" because it can have an impact on businesses, no matter what size they are. He notes that business is key with social media and that it works far more broadly than just marketing. Wise brands are looking at how they can [integrate social internally](https://www.trendhunter.com/trends/soshial) as well. While the social relationship platform is clearly relevant to businesses of all sizes, Hootsuite also has a unique insight into the user experience as it is often used by individuals too. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 23% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [TH Video](https://www.trendhunter.com/thvideo) > [THTV](https://www.trendhunter.com/thtv) ## Key Themes ### What Makes This Trend Stand Out - **Integrated Social Strategy:** Disruptive innovation opportunity: Develop tools and platforms that help businesses effectively integrate social media into their overall strategy, beyond just marketing. - **Expansion Into Different Industries:** Disruptive innovation opportunity: Create industry-specific social relationship platforms tailored for sectors such as financial services, healthcare, public sector, and higher education. - **Social Media for Internal Operations:** Disruptive innovation opportunity: Design social media tools and platforms that focus on internal collaboration and communication within organizations. ### Sectors Adopting This - **Marketing and Advertising:** Disruptive innovation opportunity: Explore new ways to leverage social media platforms for targeted marketing campaigns and brand promotion. - **Technology and Software:** Disruptive innovation opportunity: Develop advanced social relationship platforms with enhanced features and integrations for businesses. - **Education and Training:** Disruptive innovation opportunity: Create specialized social media platforms and courses to help educational institutions integrate social media into their curriculums and student interactions. ## Related on Trend Hunter - [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md) - [Tech-Enhanced Marketing Tools](https://www.trendhunter.com/trends/sprout-socials.md) - [Social Media Analytics Tool](https://www.trendhunter.com/trends/hivehubai.md) - [Social Media Backup Platforms](https://www.trendhunter.com/trends/social-media-backup-platform.md) - [Startup Listening Tools](https://www.trendhunter.com/trends/socialsignal-ai.md) - [Group-Centric Social Media Platforms](https://www.trendhunter.com/trends/chatter-social.md) - [Social Media Automation Tools](https://www.trendhunter.com/trends/olly-20.md) - [Cross-Industry Insight Networks](https://www.trendhunter.com/trends/the-think-party.md) - [Unified Social Management](https://www.trendhunter.com/trends/social-champ.md)