# Urgency-Creating Website Notifications Fomo Uses Social Proof to Increase Customer Conversions By Alyson Wyers | Published 2016-08-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/social-proof References: [betalist](https://betalist.com/startups/fomo) & [usefomo](https://www.usefomo.com/) Described as "the online equivalent of a busy store," this startup leverages the concept of social proof to help others drive business. Fomo -- a business clearly inspired by the slang term that stands for 'fear of missing out' -- uses the behavior of others to inspire action, create a sense of urgency and build confidence in consumers. Fomo took the popular sales technique and created a product based on this idea, which can be built into websites. This conversions-increasing tool showcases social proof as real-time customer interactions on websites and apps. This involves displaying activities such as purchases, newsletter signups, visits and more. Essentially, Fomo can show just about any action in a customizable notification. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 34% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Social Proof Marketing:** Utilizing social proof to drive customer conversions and create a sense of urgency. - **Real-time Customer Interactions:** Displaying customer activities in real-time to build confidence and inspire action. - **Customizable Notifications:** Creating personalized and customizable notifications to showcase various actions. ### Sectors Adopting This - **E-commerce:** Implementing social proof marketing strategies to boost online sales. - **Marketing Technology:** Developing tools and platforms that enable real-time customer interactions. - **User Experience Design:** Designing customizable notification systems to enhance user engagement and conversion rates. ## Related on Trend Hunter - [Social Proof Enhancement Tools](https://www.trendhunter.com/trends/social-proof1.md) - [Engaging Customer Conversion Tools](https://www.trendhunter.com/trends/conversion-rates.md) - [Exit-Intent Capture Tools](https://www.trendhunter.com/trends/popmunk.md) - [Visitor Engagement Tools](https://www.trendhunter.com/trends/luckatme.md) - [Form Recovery Tools](https://www.trendhunter.com/trends/lostforms.md) - [User Engagement Tools](https://www.trendhunter.com/trends/confettisaas.md) - [FOMO-Focused Chip Ads](https://www.trendhunter.com/trends/dont-miss-the-good-stuff.md) - [Engagement Popup Builders](https://www.trendhunter.com/trends/cookup.md) - [User Signup Alerts](https://www.trendhunter.com/trends/notifyme.md)