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# Social Promotion Giveaway Trips
Travelocity is Giving Away a Dream Trip with the Phrase #iWannaGo

By Janelle Savel | Published 2014-03-13 | Updated 2014-03-17 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/social-promotion
References: [prnewswire](http://www.prnewswire.com/news-releases/travelocity-debuts-latest-advertising-and-social-promotion-iwannago-on-cbs-all-star-edition-of-the-amazing-race-249265911.html) & [travelocity](http://www.travelocity.com/iwannago)

Travelocity is enticing consumers with social promotion and the phrase #iWannaGo.

This campaign is also a contest that is encouraging travelers to share their dream destinations with others. Until May, Travelocity is asking people to share their tweets, dreams and photos on [Twitter](https://www.trendhunter.com/trends/the-great-spud-getaway), [Instagram](https://www.trendhunter.com/trends/the-coolest-job-on-earth) or [Vine](https://www.trendhunter.com/trends/vine-to-bar-chocolate) with the hashtag #iWannaGo; then two winners will be selected at random to travel on their dream trip.

This campaign is allowing consumers to share their travel destinations with each other, and is also supporting people to travel where they’ve been longing to go. It also engages the public in new, sometimes unknown, travel destinations, and by providing customers with their dream trip, it is creating preferences among the competition. Even if travelers don’t win a trip, it still benefits them into making their dreams closer to a reality.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 71% | Activity: 88% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Social Promotion Travel Contests:** Encouraging consumers to share and engage with travel destinations on social media for a chance to win a dream trip.
- **Hashtag Campaigns for Travel:** Utilizing hashtags on social media to generate interest and promote travel destinations to a wider audience.
- **Personalized Travel Experiences:** Providing a unique and tailored travel experience to consumers based on their dream destinations.

### Industries Being Reshaped

- **Travel and Tourism:** Appealing to potential travelers and encouraging them to explore various destinations.
- **Marketing and Advertising:** Using social media to engage with consumers and promote a brand or product.
- **Technology:** Utilizing social media platforms and other technologies to connect with a larger audience and create personalized experiences.

## Related on Trend Hunter

- [Branded Dream Vacation Sweepstakes](https://www.trendhunter.com/trends/dream-vacation-sweepstakes.md)
- [Travel-Focused Summer Campaigns](https://www.trendhunter.com/trends/national-sweepstakes.md)
- [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md)
- [Digitized Travel Wishlists](https://www.trendhunter.com/trends/wish2go.md)
- [Enhanced Traveler Experiences](https://www.trendhunter.com/trends/more-fly-giveaway.md)
- [Travel Getaway Wine Promotions](https://www.trendhunter.com/trends/mud-house-and-coolstays.md)
- [Interactive Traveler-Focused Campaigns](https://www.trendhunter.com/trends/100-travelers.md)
- [Snack Brand Travel Campaigns](https://www.trendhunter.com/trends/holiday-contest-campaign.md)
- [QSR Travel Sweepstakes](https://www.trendhunter.com/trends/fun-on-the-menu.md)