# Path-Sharing Social Networking Services 'Pathstory' Lets Users Share Their Path and Photos via GPS By Michael Hemsworth | Published 2017-07-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/social-networking-services References: [betalist](https://betalist.com/startups/mapstory) & [pathstory](https://www.pathstory.com) The majority of social networking services will work to provide you with a way to share data, but 'Pathstory' enables you to actually share the path you take on a daily basis to further immerse followers. Social media has become an essential part of the lifestyles of millions of users around the world, which has created a newfound need for further immersion. 'Pathstory' works to enable this by letting users share a path they're on and even attach photos to it. This lets others see what they're doing in real-time for an even more personal approach to social networking services. The 'Pathstory' app works almost like [Snapchat](https://www.trendhunter.com/trends/spotify-and-snapchat) stories, but has the ability to be shared more fluidly across your social network for a more holistic experience. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 27% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Path-sharing Social Networking Services:** The trend of sharing one's daily path and photos through GPS-enabled social networking services creates opportunities for disruptive innovation in personalized marketing, location-based advertising, and travel planning. - **Real-time Social Media Immersion:** The trend of real-time path sharing on social media opens up disruptive innovation opportunities in live event coverage, community building, and social media storytelling. - **Integrated Social Media Experience:** The trend of seamless integration of different social media platforms and features to create a more holistic user experience presents disruptive innovation opportunities in cross-platform advertising, content creation, and social media analytics. ### Where This Applies - **Marketing:** Path-sharing social networking services create opportunities for disruptive innovation in personalized marketing through targeted advertising based on users' real-time location data and interests. - **Travel and Hospitality:** Path-sharing social networking services present opportunities for disruptive innovation in travel planning through personalized recommendations and real-time updates on popular destinations and events. - **Social Media:** The integration of path-sharing features into existing social networking services opens up disruptive innovation opportunities in community building, live event coverage, and social media storytelling. ## Related on Trend Hunter - [Social Camera Fitness Apps](https://www.trendhunter.com/trends/snapfit1.md) - [Location-Based Photo Sharing](https://www.trendhunter.com/trends/personalized-picture-albums.md) - [Location-Based Social Media Features](https://www.trendhunter.com/trends/instagram-map.md) - [Smart Travel Companions](https://www.trendhunter.com/trends/polarsteps1.md) - [Real-Time Social Maps](https://www.trendhunter.com/trends/social-maps.md) - [Real-Time Sharing Apps](https://www.trendhunter.com/trends/momentshub.md) - [Travel Mapping Platforms](https://www.trendhunter.com/trends/travel-map-club.md) - [Private Social Photo Apps](https://www.trendhunter.com/trends/retro-app.md) - [Visualized Social Streaming Features](https://www.trendhunter.com/trends/spotify-and-snapchat.md)