# Connective Collegiate Apps This Social Networking App Connects Students Based On Similar Interests By Rahul Kalvapalle | Published 2021-02-07 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/social-networking-apps References: [universe.byu.edu](https://universe.byu.edu/2021/02/04/byu-students-create-new-app-to-tie-diversity-into-campus-connections/) & [tiedye.app](https://tiedye.app/) A group of entrepreneurial students based at Brigham Young University in Utah have developed an innovative [social media app](https://www.trendhunter.com/trends/connection-apps) that is designed to make it easier than ever for students to go about finding and connecting with people who share similar interests and thought processes, something that could add a lot of value during the COVID-19 pandemic. The TieDye app makes it possible for students to create virtual communities, with the app encouraging them to enter a number of facts about themselves before automatically creating tags that can be used to connect people. From sports and academic interests to ethnic backgrounds and language interests, any kind of tag can be used to forge a connection. While many [social networking apps](https://www.trendhunter.com/trends/hyperlocal-social-networks) have devolved into places where people try to project an unrealistic image of themselves, the TieDye app is designed to bring together people with [niche interests](https://www.trendhunter.com/trends/phnk) to create a genuine sense of community among the university populace. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What's Driving This Trend - **Virtual Communities:** TieDye app enables students to create virtual communities based on shared interests and thought processes. - **Niche Social Networking:** The TieDye app brings together people with specific interests, encouraging the development of like-minded communities. - **Personalized Tagging:** TieDye app supports personalized tagging, which can be used to connect individuals with similar interests. ### Who This Affects Most - **Education:** TieDye app presents opportunities to enhance communication and collaboration among students, as well as between students and faculty and staff. - **Social Media:** The TieDye app engages users by promoting true connections and fostering a genuine sense of community, potentially disrupting traditional superficial social media platforms. - **Tech Startups:** The TieDye app demonstrates that there is still significant scope for innovation in social networking, particularly within the higher education and student community market segments. ## Related on Trend Hunter - [Student Network Platforms](https://www.trendhunter.com/trends/studeen.md) - [Gen Z-Targeted Social Apps](https://www.trendhunter.com/trends/social-branding-app.md) - [Customizable Friendship-Forging Apps](https://www.trendhunter.com/trends/iradius-networking-app.md) - [Young Professional Community Apps](https://www.trendhunter.com/trends/yuppie.md) - [Data-Comparing Social Apps](https://www.trendhunter.com/trends/mutually-app.md) - [Introvert-Friendly Social Platforms](https://www.trendhunter.com/trends/introvrs-social-app.md) - [Digital Student Opportunities](https://www.trendhunter.com/trends/campus-connect.md) - [University-Specific Dating Apps](https://www.trendhunter.com/trends/tinder-uni.md) - [Foodie Networking Apps](https://www.trendhunter.com/trends/yourtable.md)