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# 3D Social Driving Games
Toyota's Social Network Racer Promotes the New FT-86 II Concept

By Katherinev123 | Published 2011-10-27 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/social-network-racer
References: [popsop](http://popsop.com/50460) & [apps.facebook](https://apps.facebook.com/socialnetworkracer/)

[Toyota](https://www.trendhunter.com/trends/yaris-gr-sport-gt7) is about to launch its FT-86 sports car and to do so, it has released a social media game called 'Social Network Racer.' The [Facebook](https://www.trendhunter.com/trends/interactive-game-streaming) game allows users to "drive" the FT-86 II Concept in a 3D racing environment.

Players of the Social Network Racer get the chance to virtually drive the FT-86 II Concept, earning points along the way to upgrade and modify their cars. What makes the experience different from other driving games is that the player drives through a course that is personalized with his or her Facebook photos (see video). Plus, the game takes away the typical cockpit view, in which players see their car's "dashboard" -- this makes the player believe that he is driving the FT-86, says Popsop. The players also get to race against other Facebook users for chances to win prizes, such as an exclusive painting of the FT-86 or a trip to Japan to attend the [Toyota Gazoo Racing Festival](https://www.trendhunter.com/trends/carnival-x-toyota-gazoo) at Fuji Speedway.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 26% | Activity: 45% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Social Media Gaming:** Toyota utilizes social media gaming as a marketing strategy to promote their new FT-86 II Concept.
- **Personalized Gaming Experience:** Toyota creates a gaming experience that is unique to each user through personalized courses using their Facebook photos.
- **Virtual Car Customization:** Through Toyota's Social Network Racer game, players can virtually upgrade and modify their cars to earn points.

### Industries Being Reshaped

- **Automotive Industry:** The automotive industry can use social media gaming as a marketing strategy to showcase their latest products.
- **Gaming Industry:** The gaming industry can customize games to enhance user experience and engagement with personalized courses and virtual modifications.
- **Social Media Industry:** The social media industry can offer personalized experiences for users by integrating their personal content into different games and applications.

## Related on Trend Hunter

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