# Social Network Fashion Viktorija Pashuta Envisions Social Media Personified as Male Models By Meghan Young | Published 2014-12-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/social-network-fashion References: [neatorama](http://www.neatorama.com/2014/12/05/Models-Dressed-as-Social-Networks/) & [pashutaphotography.blogspot.au](http://pashutaphotography.blogspot.com.au/2014/10/what-if-guys-were-social-networks.html) Those who have always wondered what social network fashion would entail need only browse through this photo series. Aptly titled 'What If Guys Were Social Networks,' it goes hand in hand with a similar project, '[What If Girls Were Internet Browsers](http://www.trendhunter.com/trends/viktorija-pashuta).' Full of colorful social network fashion choices, the outfits match the iconic logos of Facebook, LinkedIn, Pinterest and more. It shouldn't come as a surprise that both of the photo series were captured by fashion photographer Viktorija Pashuta. Styled by Jordan Anthony Swain, the social network fashion focuses on personality as much as color. Pashuta writes, "Even though they share very similar functions and features, each social network has its own character and style: Facebook depicted as casual, Twitter as classic, Pinterest as creative, LinkedIn as Business, [Instagram](https://www.trendhunter.com/trends/fashion-in-2023) as vintage, Flickr as artsy, Tumblr as hip and Google +as innovative." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 52% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Social Media Fashion:** Innovative fashion inspired by social media logos and characters. - **Digital-inspired Fashion Photography:** Capturing the essence of social media personalities through fashion photography. - **Character-driven Styling:** Creating fashion that embodies the unique personalities of popular brands and logos. ### Who This Affects Most - **Fashion Industry:** Opportunities for fashion designers to create innovative clothing inspired by digital media characters. - **Social Media Industry:** Collaboration opportunities for social media companies to launch fashion-inspired branding campaigns. - **Photography Industry:** Innovative fashion photography opportunities that incorporate digital media branding and characters. ## Related on Trend Hunter - [Fashion Recap Artful Books](https://www.trendhunter.com/trends/fashion-in-2023.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Social Media-Inspired Retail Apps](https://www.trendhunter.com/trends/depop-outfits.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Socially Impactful NFTs](https://www.trendhunter.com/trends/nft-collection2.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md) - [Fashion Discovery Platforms](https://www.trendhunter.com/trends/hangr.md)