# Social Media-Friendly Package Designs Häagen-Dazs Targets Instagram Users with Its Redesign By Kalin Ned | Published 2018-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/social-mediafriendly1 References: [designtaxi](https://designtaxi.com/news/401199/H-agen-Dazs-Scoops-Up-Logo-Packaging-Redesign-To-Appear-Instagrammable/) & [storiesbylove](http://www.storiesbylove.com/work/global-packaging-redesign?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  Luxury ice cream brand Häagen-Dazs refines not only flavors but also appearances as it embarks on a venture to make its product social media-friendly. With the help of design agency LOVE Creative, the company aims to bring up its visual appeal to meet the standards of the modern consumer. The Häagen-Dazs product is defined as "accessible luxury best" and the package design needs to reflect that. To bring up the social media-friendly aspect of the client's ice cream offerings, LOVE Creative conducted extensive research on the company's heritage. Häagen-Dazs' "Scandinavian simplicity" is mimicked in the "single-hued, luxurious burgundy color" of the newly designed logo, while the containers are given attitude through over 50 bespoke patterns created by global artists. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Related on Trend Hunter - [Fairy Tale-Inspired Ice Creams](https://www.trendhunter.com/trends/fairy-tale-inspired-ice-cream.md) - [Dessert Brand Fashion Collections](https://www.trendhunter.com/trends/fashion-by-students.md) - [Sandwich-Infused Milkshakes](https://www.trendhunter.com/trends/limited-edition-milkshakes.md) - [Florally Romantic Ice Creams](https://www.trendhunter.com/trends/hagendazs-cherry-blossom.md) - [Celebratory Ice Cream Pomotions](https://www.trendhunter.com/trends/honey-bee-support.md) - [Triple-Layer Ice Cream Flavors](https://www.trendhunter.com/trends/triplelayer-ice-cream.md) - [Dairy-Free Dessert Bars](https://www.trendhunter.com/trends/nondairy-frozen-dessert-bars.md) - [Liquor Flavored Ice Cream Sandwiches](https://www.trendhunter.com/trends/baileys-ice-cream-sandwiches.md) - [Cute Ice Cream Mooncakes](https://www.trendhunter.com/trends/ice-cream-mooncakes.md)