# Social Archetypes Guides This Infographic Describes Different Social Media Users For Your Brand By Alyson Wyers | Published 2015-01-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/social-media-users References: [designtaxi](http://designtaxi.com/news/372064/Infographic-Types-Of-Social-Media-Fans-How-To-Make-Your-Brand-Appeal-To-Them/) & [bigblog.thinkbigshot](http://bigblog.thinkbigshot.com/blog/bid/374858/7-types-of-social-media-fans-infographic) This infographic describes [different archetypes](https://www.trendhunter.com/trends/avatar-architect) of social media users and how brands can best appeal to them. From marketing agency Bigshot Inbound, '7 Types of Social Media Fans and How to Make the Most Out of Them' explains how each online personality type behaves and different challenges companies face in interacting with them. The social media users include the quiet follower, the casual liker, the ranter, the [loyal fan](https://www.trendhunter.com/trends/digital-fan-engagement), the deal seeker, the cheerleader and the upset customer. While the quiet follower will occasionally read particularly interesting posts, the cheerleader likes, comments on and shares posts regularly. The ranter (AKA a troll) should not be engaged in conversation if the issue is unrelated to your business. To deal with upset customers, you should monitor mentions as well as your page and respond professionally and quickly. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 57% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Different Social Media Users:** Opportunity for brands to tailor their messaging and strategies to appeal to the different types of social media users. - **Challenges in Interacting with Users:** Opportunity to develop innovative solutions for engaging with social media users and overcoming challenges related to their behaviors and preferences. - **Monitoring and Responding to User Feedback:** Opportunity for companies to implement efficient systems for monitoring and addressing customer feedback on social media platforms. ### Sectors Adopting This - **Digital Marketing:** Opportunity for digital marketing agencies and professionals to offer specialized services for targeting and engaging with different types of social media users. - **Social Media Management:** Opportunity for social media management platforms and tools to provide features that help brands effectively interact with and understand their audience. - **Customer Service:** Opportunity for customer service organizations to incorporate social media monitoring and response strategies to enhance customer satisfaction and improve brand reputation. ## Related on Trend Hunter - [Playful Font-Associated Personalities](https://www.trendhunter.com/trends/adobe-acrobat.md) - [Social Media Backup Platforms](https://www.trendhunter.com/trends/social-media-backup-platform.md) - [Social Media Content Creators](https://www.trendhunter.com/trends/social-media-kit.md) - [Marketing Social Advocacy Tools](https://www.trendhunter.com/trends/nut-tree.md) - [Social Media Personality Analysis](https://www.trendhunter.com/trends/my-insta-personality1.md) - [Gaming Archetype Personality Quizzes](https://www.trendhunter.com/trends/puzzle-personality-quiz.md) - [Uplifting Social Media Campaigns](https://www.trendhunter.com/trends/optimism-your-feed.md) - [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md) - [Social Content Creators](https://www.trendhunter.com/trends/smilesflow.md)