# Online Marketing Media Statistics Find Out How Organizations Structure Their Social Media Teams By Gil Cohen | Published 2013-05-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/social-media-teams References: [adrants](http://www.adrants.com/2013/05/infographic-explores-how-organizations.php) & [go-gulf](http://www.go-gulf.com/) Go-Gulf Web Technologies has compiled an [infographic](https://www.trendhunter.com/trends/infographic-ai) that outlines how most organizations use and structure their social media teams. Those looking to work in the social media field as well as those looking to hire a social media team will benefit from this basic breakdown of how other companies work with this online marketing platform. The biggest goal for many teams is to [increase brand awareness](https://www.trendhunter.com/trends/soshial) and while many companies expect daily social media activity, there is often a lack of manpower devoted solely to this task and, therefore, only 30% of companies are actually satisfied with the outcome. While many organizations prefer the members of their social media teams to have a degree and experience, surprisingly those with only 1-3 years of experience are preferred over those with five and up. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 43% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Social Media Team Structures:** Opportunities for disruptive innovation include developing new team structures that better align with company goals and increase overall satisfaction with social media outcomes. - **Increasing Brand Awareness:** Disruptive innovation opportunities lie in developing new strategies or technologies to help organizations increase brand awareness through social media platforms more effectively. - **Optimizing Manpower for Social Media:** Disruptive innovation can be found in creating new tools or processes to optimize manpower and improve social media activities, ultimately leading to higher satisfaction with outcomes. ### Where This Applies - **Marketing:** Innovative solutions can be developed within the marketing industry to better structure social media teams and maximize brand awareness efforts. - **Technology:** The technology industry can contribute to disruptive innovation by creating new tools and platforms to optimize manpower and improve social media activities. - **Education:** In the education industry, there is an opportunity to offer specialized training programs focusing on social media management and strategies to meet the increasing demand. ## Related on Trend Hunter - [AI Social media Management](https://www.trendhunter.com/trends/social360.md) - [Unified Social Management](https://www.trendhunter.com/trends/social-champ.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [Org Chart Visualizers](https://www.trendhunter.com/trends/the-org-for-linkedin.md) - [Social Media Growth Tools](https://www.trendhunter.com/trends/pulseuptop.md) - [In-House Social Experimentation Teams](https://www.trendhunter.com/trends/pinterest-twotwenty.md) - [Social Content Creator Platforms](https://www.trendhunter.com/trends/social-media-manager.md) - [AI Social Media Managers](https://www.trendhunter.com/trends/ai-social-media-manager.md) - [Data-Driven Marketing](https://www.trendhunter.com/trends/datadriven-marketing.md)