# Social Media-Based Shops The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos By M | Published 2013-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/social-media-shop References: [kelloggs](http://www.kelloggs.ca/en_CA/home.html) Cereal conglomerate [Kellogg’s](https://www.trendhunter.com/trends/kelloggs-1) came out with the first ever [Instagram](https://www.trendhunter.com/trends/cereal-for-dinner)-based social media shop called ‘Instashop’ to promote a new version of their famous Special K cereal. Kellogg’s built a pop-up store in Stockholm, Sweden, that encouraged customers to upload a photo on Instagram with the hashtag #nyaspecialk—nya meaning new—to receive a box of Special K cereal. Customers then had to show the Instagram photo with the appropriate hashtag to sale associates that rewarded the social media act with a box of new Special K. Because Special K is the most popular cereal in Sweden, Kellogg’s thought it would be fitting to offer the Scandinavian market the first taste of the new recipe. The new cereal featured a secret new recipe that includes more grains and better flavor. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 55% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Social-media-based Promotions:** Businesses can use social media to promote their products by creating Instagram shops or Twitter stores to increase exposure. - **Gamified Marketing:** Businesses can create marketing campaigns that encourage customer engagement through contests or rewards, resulting in increased brand loyalty. - **Experiential Marketing:** Businesses can create immersive experiences for customers by setting up pop-up stores that reward customer engagement through social media. ### Where This Applies - **Food and Beverage:** Food and beverage companies can leverage social media-based promotions to increase brand exposure and customer engagement with their products. - **Retail:** Retail companies can integrate gamification into their marketing campaigns to encourage customer loyalty and repeat business through reward programs. - **Marketing and Advertising:** Marketing and advertising agencies can develop experiential campaigns for their clients by creating pop-up shops and leveraging social media to increase customer engagement and brand awareness. ## Related on Trend Hunter - [Breakfast Brand Digital Platforms](https://www.trendhunter.com/trends/kelloggs-1.md) - [Instant To-Go Cereal Cups](https://www.trendhunter.com/trends/kelloggs-instabowls.md) - [Dinner Cereal Sweepstakes](https://www.trendhunter.com/trends/cereal-for-dinner.md) - [Instant Cereal Bowls](https://www.trendhunter.com/trends/instabowls.md) - [Influencer-Backed Cereals](https://www.trendhunter.com/trends/the-best-cereal.md) - [Virtual Appliance Showrooms](https://www.trendhunter.com/trends/appliance-showroom.md) - [Flavorful Cereal Mashups](https://www.trendhunter.com/trends/cereal-mashup.md) - [Lifestyle-Conscious Cereal Products](https://www.trendhunter.com/trends/kelloggs-special-k-cereals.md) - [Cartoon-Themed Cereals](https://www.trendhunter.com/trends/kelpo.md)