# Virtual Shopaholic Stats The 'Social Media Makes The Sale' Infographic Gets Serious By Marriska Fernandes | Published 2011-12-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/social-media-makes-the-sale-infographic References: [digitalbuzzblog](http://www.digitalbuzzblog.com/infographic-social-media-holiday-purchases/) & [mryouth](http://www.mryouth.com/#Home) Some may find it interesting that their wallet's getting lighter dues to social media, and that's very well revealed in the 'Social Media Makes The Sale' Infographic. A word-of-mouth marketing firm, Mr. Youth, surveyed over 4500 people and the results will drop you off your seat. A good 66% of people made Black Friday purchases due to social media interactions with brands and family. You may not realize it, but the social networking platforms like [Facebook](https://www.trendhunter.com/trends/buyblack) and [Twitter](https://www.trendhunter.com/trends/twitter-shops) could actually make you a shopaholic. Around 86% of users made/received a holiday recommendation and this converted into sure purchases. Many companies will already be knowing this by now that people usually trust brands that have a social media presence. Networking platforms are becoming a must-have tool in every home. If you ever asked the question "How did I spend so much?", well, the 'Social Media Makes The Sale' Infographic does lift the blindfolds. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Social Media Influenced Purchases:** Many consumers are making purchases due to social media interactions with brands and family, presenting a disruptive innovation opportunity for businesses to focus on social media marketing and advertising. - **Word-of-mouth Marketing:** The survey shows that holiday recommendations made and received on social media platforms are significantly influencing purchase decisions, highlighting the potential of word-of-mouth marketing to drive sales and create brand advocates. - **Trust in Brands with Social Media Presence:** Brands with a strong social media presence are gaining consumer trust, indicating the need for businesses to invest in social media strategies to establish credibility and engage with their target audience. ### Industries Being Reshaped - **E-commerce:** The increase in social media-influenced purchases presents an opportunity for e-commerce companies to leverage social media platforms as sales channels and enhance their online shopping experiences. - **Digital Marketing:** The rise of social media as a powerful sales driver highlights the importance of incorporating social media marketing strategies into digital marketing campaigns to drive customer acquisition and conversion. - **Marketing Research:** The survey findings emphasize the significance of understanding consumer behavior in the context of social media interactions to optimize marketing efforts and improve campaign effectiveness. ## Related on Trend Hunter - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md) - [Global Fashion Promotions](https://www.trendhunter.com/trends/shein-black-friday.md) - [In-Store Audience Engagement Solutions](https://www.trendhunter.com/trends/instore-audience-engagement.md) - [Social Shopping Apps](https://www.trendhunter.com/trends/locker.md) - [Social Media-Inspired eCommerce Features](https://www.trendhunter.com/trends/amazon-inspire.md) - [Social Shopping Integrations](https://www.trendhunter.com/trends/monat-tiktok-shop.md) - [Social Media Shopping Features](https://www.trendhunter.com/trends/twitter-shops.md) - [Social Commerce Apps](https://www.trendhunter.com/trends/gist.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md)