# Influencer Compatibility Platforms Soulmates.ai Matches Brands with the a Social Media Influencer By Alyson Wyers | Published 2017-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/social-media-influencer References: [venturebeat](https://venturebeat.com/2017/05/26/soulmates-ai-launches-to-help-brands-find-compatible-influencers-using-ai/) & [soulmates.ai](http://www.soulmates.ai/) This [social media influencer marketing platform](https://www.trendhunter.com/trends/fighterfame) uses artificial intelligence to help companies find compatible influencers. From the Ayzenberg Group, Soulmates.ai applies multiple factors of compatibility and was developed with input from eHarmony's co-founder and former Vice President of Research and Development Dr. Galen Buckwalter. Soulmates.ai analyzes public social media messages using [machine learning and AI technology](https://www.trendhunter.com/trends/forgefluencer) to process natural language and contextualize it to determine a soulmates rating for every content creator and find the best fit. The psychometrics, topic analysis and machine learning-powered platform also includes a social media [influencer relationship management system](https://www.trendhunter.com/trends/followrai) to make it easier to fulfill campaigns. Using data science, brands are able to build intelligent relationships and "socialize their products with the creators, audiences and communities that will truly love them." ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 22% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Influencer Compatibility Platforms:** AI-powered influencer platforms to aid brands in finding compatible creators. - **Machine Learning-powered Analytics in Influencer Marketing:** Platforms that use machine learning to analyze social media messages and determine the best-fit influencers for brands. - **Psychometric Analysis in Influencer Marketing:** Platforms that use psychometric analysis of creators' content to predict compatibility with brands. ### Industries Being Reshaped - **Marketing and Advertising:** Brands can use influencer platforms to better target audiences and increase engagement. - **Artificial Intelligence:** AI is being used to analyze social media messages and determine the best influencer-brand fits. - **Data Science and Analytics:** Data science is playing a crucial role in determining influencer compatibility. ## Related on Trend Hunter - [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md) - [AI Influencer Marketing Tools](https://www.trendhunter.com/trends/eezycollab.md) - [Influencer Marketing Tools](https://www.trendhunter.com/trends/xcreateai.md) - [Discovery-Based Influencer Platforms](https://www.trendhunter.com/trends/brandpilot-ai.md) - [Influencer Discovery Assistants](https://www.trendhunter.com/trends/socialiq-20.md) - [Influencer-Focused AI Updates](https://www.trendhunter.com/trends/creatoriq.md) - [AI-Powered Influencer Tools](https://www.trendhunter.com/trends/sminco.md) - [AI Love Matches](https://www.trendhunter.com/trends/love-locket-ai.md) - [AI-Powered Creator Review Platforms](https://www.trendhunter.com/trends/pair-by-pearpop.md)