# Social Media Influencer Houses The Hype House Houses Some of TikTok's Most Talked-About Stars By Kalin Ned | Published 2020-12-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/social-media-influencer-house References: [nytimes](https://www.nytimes.com/2020/01/03/style/hype-house-los-angeles-tik-tok.html) & [tiktok](https://www.tiktok.com/@thehypehouse?language=en&sec_uid=MS4wLjABAAAAHYcANaBW5CA1jbKzNz_WjDSSYyYAr0Iu3o5hrFgT-EdwKzLidzdUWXsiH9q4bxYG&u_code=6dc3cefl1fi8a&utm_campaign=client_share&app=musically&utm_medium=ios&user_id=144377784793104384&tt_from=copy&utm_source=copy&source=h5_m) The popularity of social media influencer houses is surely growing and [TikTok's](https://www.trendhunter.com/trends/tiktokfitness) Hype House is certainly one of the most well-known examples of this. The Spanish-style mansion is perched on top of a hill in Los Angeles and it includes all the necessities for a luxurious lifestyle—a pool, an enormous kitchen, dining and living quarters, and a palatial backyard. This social media influencer house was formed back in December of 2019, with the #hypehouse hashtag. The Hype House has a total of 19 members, four of whom live in the house full-time, while the others "keep rooms to crash in when they are in town." These headquarters provide not only a great atmosphere for mesmerizing backdrops, but it also provides a great social environment for the creation of various [TikTok content](https://www.trendhunter.com/trends/endpoint-tiktok). Image Credit: Hype House ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 94% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Social Media Influencer Houses:** Disruptive innovation opportunity: Creating purpose-built influencer houses with specialized amenities and services to cater to the needs of content creators. - **Luxurious Lifestyle Content:** Disruptive innovation opportunity: Developing platforms and services that curate and showcase high-quality content from social media influencer houses, catering to the demand for aspirational and entertaining content. - **Collaborative Content Creation:** Disruptive innovation opportunity: Building platforms and tools that facilitate remote and collaborative content creation between influencers, enabling them to create engaging content even when they are not physically in the same location. ### Industries Being Reshaped - **Real Estate:** Disruptive innovation opportunity: Identifying and investing in properties that can be transformed into purpose-built influencer houses, catering to the demand for unique and photogenic locations for content creation. - **Streaming Platforms:** Disruptive innovation opportunity: Launching streaming platforms dedicated to showcasing and monetizing the content produced by social media influencers in influencer houses, capturing the growing audience for aspirational and behind-the-scenes content. - **Content Collaboration Tools:** Disruptive innovation opportunity: Developing digital collaboration tools and applications designed specifically for social media influencers to streamline their remote content creation process and enhance collaboration opportunities. ## Related on Trend Hunter - [Social Media Fitness Hubs](https://www.trendhunter.com/trends/tiktokfitness.md) - [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md) - [Luxury Villa Influencer Ads](https://www.trendhunter.com/trends/somuchmore.md) - [Community Commerce Pop-Ups](https://www.trendhunter.com/trends/tiktok-shop-uk.md) - [Influencer Travel Guides](https://www.trendhunter.com/trends/influencerhosted-tour-program.md) - [Connective Influencer Apps](https://www.trendhunter.com/trends/influencer-app.md) - [Creator Content Hubs](https://www.trendhunter.com/trends/tiktok-3.md) - [Varsity Influencer Teams](https://www.trendhunter.com/trends/varsity-influencer-teams.md) - [Virtual Influencer Metaverses](https://www.trendhunter.com/trends/villa-m.md)