# Film-Inspired Social Media Filters Kindai Celebrates a Cult-Favorite Film with an AR Filter By Kalin Ned | Published 2019-07-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/social-media-filter References: [kindai.fr](https://kindai.fr/) & [youtube](https://www.youtube.com/watch?v=Xzg_b0g2tKQ&feature=youtu.be) Digital agency Kindai embraces cinematography with a special AR-powered social media filter. Available on [Instagram](https://www.trendhunter.com/trends/blink-break-1) and on [Facebook](https://www.trendhunter.com/trends/ray-ban-and-facebook), the augmented reality activation is designed to celebrate the 30th anniversary of 'They Live.' This is a cult-favorite classic that made its debut in 1988. The movie is directed by John Carpenter and it concerns itself with exposing the subliminal messages that are generated by media and perceived by the public. Superimposed onto the environment of the digital revolution, John Carpenter's 'They Live' has aged well and still offers some worthwhile commentary on the way media — social or otherwise, affects the human agent. Kindai's film-themed social media filter engages its audiences. Its highly responsive interface effortlessly mimics the glasses that reveal the world's reality to Roddy Piper's character in the cult-favorite 1988 film. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Ar-powered Social Media Filters:** There is an opportunity for businesses to incorporate AR-powered social media filters to engage their audiences. - **Cinematography-inspired Marketing:** Businesses can look to incorporate cinematography-inspired marketing to tap into cult-favorite classics to engage their target audience. - **Interactive Advertising:** The use of interactive advertising can create engaging experiences, tapping into classic films, such as They Live, to lure in audiences. ### Who This Affects Most - **Marketing:** The marketing industry can look to incorporate cinematography-inspired techniques, such as AR-powered social media filters, to boost engagement. - **Advertising:** The advertising industry has the opportunity to create immersive experiences using classic films through the use of interactive advertising. - **Entertainment:** The entertainment industry can leverage the popularity of cult-favorite classics and partner with brands to create marketing campaigns that engage their target audience. ## Related on Trend Hunter - [Eerie Film-Inspired Apps](https://www.trendhunter.com/trends/afterlife-generator.md) - [Film-Themed AR Designs](https://www.trendhunter.com/trends/borderlands-film.md) - [Voice-Activated Face Filters](https://www.trendhunter.com/trends/voiceactivated-face-filters.md) - [Retro Night Vision Goggles](https://www.trendhunter.com/trends/jurassic-park-goggles.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Promotional Metaverse Experiences](https://www.trendhunter.com/trends/escape-the-afterlife.md) - [AR Infrastructure Lenses](https://www.trendhunter.com/trends/augmented-reality-lens.md) - [Tea-Filled Smartphone Lenses](https://www.trendhunter.com/trends/clip-on-smartphone-lens.md) - [Sci-Fi Film Gaming Promotions](https://www.trendhunter.com/trends/the-matrix-resurrections.md)