# Social Media Costume Contests Dunkin' Embraces the Halloween Spirit with an Instagram Contest By Kalin Ned | Published 2018-10-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/social-media-costume-contest References: [mobilemarketer](https://www.mobilemarketer.com/news/dunkin-kicks-off-halloween-costume-contest-on-instagram/539966/) & [awwsam](http://www.awwsam.com/2018/10/diy-hot-coffee-couples-costume.html) [Dunkin](https://www.trendhunter.com/trends/dunkin-halloween-treats)' launches a social media costume contest that is sure to amp up the donut-loving business' presence on social channels. To participate, users are prompted to post pictures of Dunkin'-inspired outfits on [Instagram](https://www.trendhunter.com/trends/tri-pumpkin) and use the #DunkinDressUpContest tag. The company partnered with influencer Aww Sam who offers outfit inspiration on her blog with pictures and a how-to video. For one, this engages consumers directly, requiring them to be creative within the scope of Dunkin'. Secondly, the campaign promotes creativity and shearable posts which is always a win in the digital age. The social media costume contest will run until November 1st. The initative will grant participants with the weekly opportunity of winning $100 USD gift cards. The grand prize is set to be$1,000 USD with an additional year of free coffee. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Social Media Costume Contests:** Companies can engage consumers and generate user-generated content by hosting social media costume contests. - **Influencer Partnerships:** Collaborating with influencers can amplify a brand's presence and inspire customers to participate in contests or campaigns. - **Promoting Creativity and Shareable Posts:** Encouraging creativity and producing shareable content can increase a brand's visibility and engage a wider audience. ### Industries Being Reshaped - **Food and Beverage:** Restaurants, cafes, and food brands can leverage social media costume contests to increase brand awareness and engage customers. - **Fashion and Retail:** Fashion brands and retailers can utilize social media costume contests to promote their products and encourage customers to create outfits using their merchandise. - **Marketing and Advertising:** Marketing agencies and advertising firms can offer services related to planning and executing social media costume contests for brands looking to boost their online presence. ## Related on Trend Hunter - [Food-Inspired Costume Contests](https://www.trendhunter.com/trends/kraft-natural-cheese.md) - [Spooky Cafe Menu Items](https://www.trendhunter.com/trends/dunkin-halloween-treats.md) - [Pumpkin-Inspired Community-Themed Campaigns](https://www.trendhunter.com/trends/tri-pumpkin.md) - [Spooky Candy-Topped Lattes](https://www.trendhunter.com/trends/candy-bar-signature-latte.md) - [Spooky Dessert Halloween Decorations](https://www.trendhunter.com/trends/dunkin-spider-donut-inflatable.md) - [Halloween Creamer Costumes](https://www.trendhunter.com/trends/international-delight-2.md) - [Swirled Marshmallow Ube Coffees](https://www.trendhunter.com/trends/potion-macchiato.md) - [Playful Interactive Donut Contests](https://www.trendhunter.com/trends/battle-of-the-donuts.md) - [Masculine Matcha Cafe Promotions](https://www.trendhunter.com/trends/free-matcha-drinks.md)