# Social Modeling Campaigns GapKids' Social Media Casting Call Wants to Turn Your Kids into Models By Laura McQuarrie | Published 2014-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/social-media-casting-call References: [marketingmag](http://www.marketingmag.ca/brands/gap-takes-casting-call-to-social-media-122237?rss=yes) & [gap.promo.eprize](http://gap.promo.eprize.com/kidsclass/) This year, The [Gap](https://www.trendhunter.com/trends/creator-community) is putting out a [social media casting call](https://www.trendhunter.com/trends/gen-kids-clothing-brand), asking parents to upload pictures of their children to the GapKids Class of 2014 microsite, the Gap's page on [Facebook](https://www.trendhunter.com/trends/family-center) or the Gap Casting Call app. Parents are being asked to submit pictures that embody the "GapKids-inspired aesthetic and the free spirit of childhood, with all its perfect imperfections," and as a result, the child models who are chosen by GapKids will get the chance to represent the brand in an upcoming GapKids marketing campaign in 2015. Although the social aspect is a huge part of the GapKids Class of 2014 campaign, GapKids also set up photo stations at retail locations where kids could have their photos taken by professional photographers. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Social Media Casting Call:** Opportunity for brands to engage their audience and generate user-generated content through social media campaigns. - **Child Modeling Campaigns:** Emerging trend of brands using user-generated content to showcase diversity and authenticity in their marketing campaigns. - **Professional Photography Stations:** Growing trend of brands offering professional photography services in-store to enhance customer experience and drive sales. ### Where This Applies - **Fashion:** Fashion brands can leverage social media casting calls to create more inclusive and authentic marketing campaigns. - **Retail:** Retailers can enhance their in-store experience by offering professional photography stations for customers to capture memorable moments. - **Marketing:** Marketing agencies can help brands develop successful social media casting calls that engage their target audience and generate user-generated content. ## Related on Trend Hunter - [Creator Community-Focused Platforms](https://www.trendhunter.com/trends/creator-community.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Doll Line Talent Castings](https://www.trendhunter.com/trends/far-out-toys.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Youth-Focused Social Campaigns](https://www.trendhunter.com/trends/claires-2.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Extensive Collaborative Kids Apparel](https://www.trendhunter.com/trends/palace-gap.md) - [Age-Appropriate Skincare Campaigns](https://www.trendhunter.com/trends/thefaceof10.md)