# Gamified Social Accounts Adidas' Social Media Campaign Turns Instagram into a Game By Laura McQuarrie | Published 2014-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/social-media-campaign References: [psfk](http://www.psfk.com/2014/08/adidas-gaming-instagram-interactive.html) & [instagram](http://instagram.com/adidas_pl) For its #PredatorInstinct social media campaign, the Polish [Adidas](https://www.trendhunter.com/trends/indian-shopping-app) account has been transformed into a unique interactive experience. Although [Instagram](https://www.trendhunter.com/trends/minigame) is a great platform because it is a great place to share visual content, there are only a few things that you can do, including liking and sharing the photos of others. @Adidas_PL turned its Instagram account into a game, where users are required to hunt for secret codes in the photo tags, and put together a password. Once discovered, users are challenged to like the photos that correspond with the password in the right order. Daily winners receive a pair of Predator Instinct shoes, valued at $200. The ten runners up get new passwords in order to continue the hunt and win an Adidas soccer ball. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 60% | Activity: 96% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Gamified Social Media:** Incorporating gamification into social media campaigns to increase user engagement and brand loyalty. - **Interactive Advertising:** Transforming traditional advertising methods into interactive experiences to enhance customer experiences. - **Gamification in E-commerce:** Implementing gamification strategies in e-commerce platforms to improve customer retention and acquisition. ### Industries Being Reshaped - **Sportswear:** Sportswear companies can leverage gamified social media campaigns to enhance their online presence and drive sales. - **Marketing:** Marketing agencies can use interactive advertising tactics to create more engaging and memorable campaigns for clients. - **E-commerce:** E-commerce platforms can incorporate gamification strategies to improve user engagement and customer loyalty. ## Related on Trend Hunter - [Hidden Social App Mini-Games](https://www.trendhunter.com/trends/minigame.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Soccer-Themed AR Activations](https://www.trendhunter.com/trends/score-with-pogba.md) - [Sporty Indian Shopping Apps](https://www.trendhunter.com/trends/indian-shopping-app.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md)