# Interactive Influencer Marketing Sean Beckingham Discusses Social Media Branding Strategies By | Published 2013-07-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/social-media-branding-strategies References: [youtube](https://www.youtube.com/watch?v=bp4oUC_GBu8) & [brandingandbuzzing](http://brandingandbuzzing.com/)  Sean Beckingham is a man of the future; his [social media branding strategies](https://www.youtube.com/watch?v=bp4oUC_GBu8) have put his own company, and a ton of others, on top of their respective markets. A few years ago, Sean realized that social media was becoming a necessary aspect of marketing. Learning everything about Twitter, Facebook, and other social media platforms in an impossibly short time, Sean noticed that companies could reach an incredibly wide audience using only their computer. That was how his company, [Branding and Buzzing](http://brandingandbuzzing.com/), was created. This innovative new business helps other companies make the best of social media influencers all over the web. Through reaching out to different influencers via social media platforms, Sean has helped to increase some companies' followings tenfold. Sean swears by social media, telling people just entering the advertising industry to increase their online presence. "You don't have to be on 20 different networks," he advises. "Pick a couple, make sure you understand them, market segments in the color of who you are, and just do social media." With the contemporary marketplace relying more and more heavily on online influencers, Sean's advice couldn't be more true: social media really is revolutionizing the advertising industry. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 49% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Influencer Marketing:** Companies can leverage the power of influencers through interactive social media strategies to reach a wide audience and increase their following. - **Social Media Branding:** The use of social media platforms can help companies build their brand and increase their online presence, thereby creating more opportunities for engagement and interaction with customers. - **Targeted Marketing Segments:** By understanding their target audience and tailoring their social media marketing strategies accordingly, companies can create more effective and personalized marketing campaigns. ### Industries Being Reshaped - **Marketing and Advertising:** Interactive social media marketing strategies and influencer partnerships can provide opportunities for companies to reach their target audience in new and innovative ways. - **Digital Media:** Social media platforms provide a digital space for companies to build their brand and interact with customers, creating new opportunities for growth and engagement. - **E-commerce:** Influencer partnerships and social media marketing campaigns can increase a company's online presence and drive traffic to their e-commerce platforms, creating new opportunities for sales and revenue growth. ## Related on Trend Hunter - [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md) - [Micro-Influencer Marketing Services](https://www.trendhunter.com/trends/screenshot-micro-boost.md) - [AI-Powered Influencer Tools](https://www.trendhunter.com/trends/sminco.md) - [AI Influencer Marketing Tools](https://www.trendhunter.com/trends/eezycollab.md) - [Influencer Marketing Platforms](https://www.trendhunter.com/trends/mirai.md) - [Influencer Marketing Tools](https://www.trendhunter.com/trends/xcreateai.md) - [Discovery-Based Influencer Platforms](https://www.trendhunter.com/trends/brandpilot-ai.md) - [Influencer Marketing Agencies](https://www.trendhunter.com/trends/nyma.md) - [Influencer-Focused AI Updates](https://www.trendhunter.com/trends/creatoriq.md)