# Social Following Infographics Grow Your Social Media Audience with These Simple Steps By Gil Cohen | Published 2013-08-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/social-media-audience References: [bitrebels](http://www.bitrebels.com/social/how-to-build-a-social-media-audience) & [digitalinformationworld](http://www.digitalinformationworld.com/2013/08/3-infographics-to-know-how-social-media.html) Learn how to increase your social media audience by following the steps outlined in this infographic from Digital Information World. According to the statistics presented in this infographic, 80% of marketers report that [social content](https://www.trendhunter.com/trends/smilesflow) plays a big role in generating exposure for their businesses. You don't have to be a celebrity to get a huge social media following, but it is important to be engaging and informative. Target your specific demographic and update your status frequently with information that this audience will find useful, all the while maintaining your brand image. Topics should vary with some personal interest subjects included. Once you grow your social media audience, be sure to take the time to respond to followers in order to show them that they are appreciated. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 38% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Social Content Marketing:** Leverage social media content to generate exposure for businesses and engage with target demographics. - **Targeted Audience Engagement:** Increase social media following by engaging with specific demographics through informative and personalized content. - **Responsive Customer Support:** Show appreciation for followers and build loyalty by promptly responding to their queries and feedback. ### Where This Applies - **Marketing and Advertising:** Utilize social content to generate exposure and engage with target markets. - **Digital Media:** Leverage social media platforms to grow following and promote engaging content. - **Customer Service:** Enhance customer support by promptly responding to customer queries and feedback on social media platforms. ## Related on Trend Hunter - [Social Media-Building Tools](https://www.trendhunter.com/trends/replymore.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [Social Media Growth Platforms](https://www.trendhunter.com/trends/gainsty.md) - [Social Media Analytics Tool](https://www.trendhunter.com/trends/hivehubai.md) - [Social Media Content Creators](https://www.trendhunter.com/trends/social-media-kit.md) - [AI Community Growth](https://www.trendhunter.com/trends/socialone.md) - [Career Platform Follower Growth](https://www.trendhunter.com/trends/linkedin-free-follower-growth.md) - [Social Media Follower-Celebrating Initiatives](https://www.trendhunter.com/trends/streets-of-toronto.md) - [AI Social media Management](https://www.trendhunter.com/trends/social360.md)