# Whimsical Social Influencer Ads Viktor & Rolf's Latest Fragrance Campaign Stars Instagram Artists By Jana Pijak | Published 2017-03-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/social-influencer References: [adweek](http://www.adweek.com/digital/this-fragrance-company-teamed-with-social-influencers-for-this-widely-successful-whimsical-campaign/) Viktor & Rolf's latest fragrance campaign is a collaborative effort with social influencers with an artistic background. Rather than working behind the scenes with influencers, the [luxury fashion brand](https://www.trendhunter.com/trends/contemporary-femininity) shines the spotlight directly on a cast of bloggers who star in its [whimsical perfume ad](https://www.trendhunter.com/trends/roger-vivier-holiday-2025). Spotlighted on Instragram, the campaign invited prominent art and design bloggers to share their visual homage to Flower Bomb, Viktor & Rolf's best-selling fragrance and the result was not only inspiring but also unexpected. Some of the [social influencer campaign's](https://www.trendhunter.com/trends/milani-cosmetics-and-the-lipstick-lesbians) most memorable images range from sensual portraits in front of a flower-adorned backdrop to more playful images of a painter who sports a floral crown while illustrating a botanical scene. Featuring famous faces like Jeanne Grey or @thegreylayers and Katie Rodgers, also known as @paperfashion, this campaign draws in a younger demographic of social media users. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 64% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Artistic Influencer Collaborations:** In industries such as fashion and beauty, collaborating with influencers who have an artistic background can result in innovative and visually captivating ad campaigns. - **Instagram-focused Ad Campaigns:** Brands can utilize Instagram as a platform to showcase visually-driven ad campaigns that draw in a younger demographic of social media users. - **Whimsical Imagery in Advertising:** Incorporating playful and imaginative elements into ad campaigns can create a memorable and emotionally resonant experience for customers. ### Industries Being Reshaped - **Beauty:** Beauty brands can collaborate with artistic influencers to create visually stunning ad campaigns that showcase their products in unique ways. - **Fashion:** Fashion brands can utilize Instagram to showcase their clothing and accessories in visually captivating ways, collaborating with influencers to create innovative ad campaigns. - **Art and Design:** Influencers with a background in art and design can be utilized in advertising beyond fashion and beauty to create imaginative and captivating campaigns that engage customers on an emotional level. ## Related on Trend Hunter - [Inclusive Fragrance Campaigns](https://www.trendhunter.com/trends/where-will-they-take-you.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Miniature Collectible Campaigns](https://www.trendhunter.com/trends/worlds-smallest.md) - [Luxury Villa Influencer Ads](https://www.trendhunter.com/trends/somuchmore.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Influencer-Led Mascara Campaigns](https://www.trendhunter.com/trends/milani-cosmetics-and-the-lipstick-lesbians.md) - [Fragrance Layering Campaigns](https://www.trendhunter.com/trends/jo-malone-london-uniquely-you.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)